Mobile Online Shopping — The Real Lure of E-Commerce Venturers

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Big web development companies seem to be much consumed with the ‘mobile payments solutions’ but who would tell them there are some things intuitively more comfortable for consumers and they won’t shed those things in a wink. That’s why, even after the sweat of the brow, Google, Paypal,WalMart haven’t been able to gather considerable traction for mobile payments.

However, there is a mammoth mobile-based market for web development companies. If handsome e-commerce solutions are provided on mobile phones as well, the skies for market expansion can become charming and attractive. Anyhow, companies aren’t pulling any strings over this. Stats and reports are continuously saying for last one year that mobile users are conforming to the ‘via mobile device shopping’.

Online shopping, during 2011 holidays, showed phenomenal trends in consumer behaviors. There was a dramatic boom observed in mobile shopping activity and the number of purchases made via mobiles increased 5 times from the year before. Overall, 12% of the sales were comprised by mobile phones.

E-commerce solutions are quite efficient as for standard web users but for mobile users,  e-commerce sites aren’t any match mainly because shopping methods and payment processes are too cumbersome for many a user. So that is why, customers don’t just stick with this and prefer other modes of shopping. E-commerce sites for mobiles need to optimized and standardized and similarly, payment processes should also be more accurate, faster and simpler.

So, the retailers who are blind shut to this upcoming monolithic m-commerce phenomenon, must rise to the hour and start working to liquefy those prospects. A mobile website design and proper mobile application development related to mobile shopping is crucial these days.

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