Magento + WordPress + Joomla & a bit of Rockstar. Apply Here

We are looking for an awesome Magento Developer who can rock n’ rolla with us. We are looking for people who like to be challenged daily, respected personally, and war-like ready to innovate and contribute meaningfully, and rewarded for excellence.

Sounds like your type? Get in touch with us. We’re excited to hear from you.

Position: PHP/Magento Expert

Experience: 2-4 PHP Programming experience with major experience on open source platforms like Magento, Joomla and WordPress

Required skills: Magento, Joomla, WordPress

What you will be doing? Well, as a back end developer you will do both, build and maintain the back-end technologies for our clients’ websites and be responsible for integrating a variety of systems and technologies to deliver an excellent user experience.

Things that impress us:

  • Extensive experience developing and customizing sites built on open source content management systems
  • Hands-on expertise with Magento, Joomla and wordpress
  • Good command over implementing and customizing existing modules and plugins
  • Experience in developing modules and extensions, from scratch = Plus

At RED SIGNAL we are made up of tight-knit, creative teams who enjoy a collaborative working environment, supportive management, individual development, industry leading clients, great benefits, and a rarity in the agency space, work-life balance. We are looking forward to hear from you. Apply at


How much does it cost to develop a web app or application?

So, here you are. Chances are that you must have an idea for a web or mobile application and want to see if it’s something feasible and within your budgets. There is no direct answer to this question. First we need to understand what goes in making an app. So, let’s go through it.

BASICS: Functional specifications or user stories

Any software development project starts with a detailed understanding of what the application does. To understand it we have two different methods.

The first one involves creation of functional specification document. A functional specification document describes the exact behavior of an application, its components and their front/backend functionality. Most enterprise clients we work with prefer this method as it broadly follows a waterfall approach to development, meanwhile allowing us to lock down features and costs (fixed cost/fixed time). The downside? Well, since features/functionality of the project has been locked down, there is no room for changes in it. Any changes in requirements would affect project timelines and eventually the cost.

On the other hand, User Story is the second approach we use for web application development. A user story is one or more sentences to describe what an application or the users are supposed to do. Say, ‘I want a web based application where group of friends can share pictures with each other’. This leads us to ultimate 5Ws: Who, Why, When, Where, What. And How, as well. Agile development methodology comes handy here. Since, when compared with functional specs, user stories are rather flexible and allow continuous improvements/modifications, Agile environment entertains it better where focus is on iterative and incremental development.

Example Agile User Stories

User Story: “As a manager, I want to administer a skills audit so that I can understand the capabilities of my staff.”

As a manager, I want to browse my existing quizzes so I can recall what I have in place and figure out if I need to update based on the skills my team’s acquiring. Make sure it’s possible to search by quiz name and quiz banks included.
As a manager, I want to browse the quiz banks so I can make sure I’m subscribed to all the necessary topics for my skills audit. Make sure the banks are searchable by topic.
The user can send select a set of quizzes and send an email with a note to the purchasing authority (i.e., “These are the quiz banks we should buy”).
As a manager, I want to purchase additional quiz banks so I can add additional technical topics to my quizzes. The manager is able to purchase additional quiz banks.
If the users don’t have purchase authority, they see a list of those that do.
The charges are correctly prorated against the billing anniversary of the account.
As a manager, I want to create a custom quiz bank so I can add my own questions to the quiz. The customer is not charged for this bank.
The custom bank is invisible to any other accounts on the system.
As a manager, I want to create a quiz so I can use it with my staff. The administrators can set the length of the quiz in terms of number of questions.
The administrators can allocate a set quantity of questions from any of the available quiz banks.
The administrators cannot allocate questions from a quiz bank they are not subscribed to.
If the administrators try to allocate more questions from a bank than remain against the unallocated total questions in the quiz, they will receive a descriptive error that includes total questions in the quiz, questions from each bank so far.
As a manager, I want to create a list of students from an Excel file so I can invite them to take the quiz. The system accepts a standard Excel template we provide.
The Excel template is downloadable from the page where the users go to create the list of students.
If the users upload an invalid file, they receive an error that directs them to the correct template file and warns them not to modify it.
As a manager, I want to create a list of students online. The users can paste in a comma or tab separated list of student emails, and the system will identify the individual email addresses.
The users can create students individually.
The users can specify email addresses and optional names.
As a manager, I want to invite a set of students to take a quiz so I can receive their scores. The users receive a helpful error message if the list of students is blank.
If the email delivery to the students fails, the managers should receive a notice and the failure should be visible on the portal.
The managers see the list of students and must confirm before sending.
As a manager, I want to see which students have completed the quiz and which have not so I can send them a reminder. The users can see a list of students who have competed vs. not completed the quiz.
There is a visual indicator for students whose email invitation failed.
The users can customize the body of said email.
The email sends in under two minutes.
As a manager, I want to see how the students scored on the test so I can put in place a skills improvement program. The users can search by student first name and/or last name.
The users can see a presentation that shows all the students’ scores and the averages.
It is impossible to see any reports if you are not an administrator.

 So, What’s better?

There is no right or wrong answer here. It depends on following things.

  1. You have fixed budget and time-frame with locked-in features?

Yes? Waterfall development model fits your project.

  1. Do you have an idea with features that you might want to change many times throughout the development process?

Yes? Agile gives you opportunity to design, develop, redesign, redevelop your application until you are satisfied. Remember, it’s not going to be fixed price/fixed time model. Such projects involve different engagement models, commonly referred as Time/Material engagement or more popular one, Dedicated team/s.

Looking back at our experience with projects, we have seen that Functional specification (waterfall methodology) best fits enterprise applications development where the requirements are unlikely to change very often. This allows for comprehensive, well planned and well scoped document creation.

Whereas, user stories (Agile methodology) best serve consumer applications development where users’ input/output make up the big chunk of application. These applications, usually need to be extremely flexible and fast. Since it’s not possible to offer fixed price/fixed time for such applications, development team is paid for set amount of time like per hour, week or a month. Clients can ask team to develop any feature or change it altogether later.

At RED SIGNAL, we don’t force these methodologies. We realize that every project is different. Depending upon the nature and scope of the project, we decide which one to use. Sometimes, we use hybrid approach that combines both.

One More Thing, where to find damn good development team?

The best way to find a great fit? Research a few companies who are good at what they are doing, talk to them, see their work and if possible do their clients check. Don’t just go for a guy that offers you the lowest cost. At the end of the day, you would want a team that you can trust. When tried everybody, Call 00923212423100. It’s our Business Director’s number.

Did we forget to mention average cost of application development?

By now, you have got a good idea that every project is different. Having said, on average our team has about 175 billable hours per week for our custom projects and average web/mobile application development project lasts about 3 months and costs in $25,000 to $65,000 range.


Soon, we are going to launch our case histories. You bet, you will not have seen anything like this before. Stay InspiRED. Stay Engaged.

Looking to Outsource? Think Again

Sure, outsourcing isn’t everybody’s cake. It’s rather a strategic solution, just like Apple did in its early days. Oh my, you don’t know how it worked with Apple?

‘In 2007, Steve Jobs decided that he wanted a Glass Screen for iPhones, just a few weeks before their launch date. All suppliers from USA were approached but none of them undertook the contract, saying that deadline was impossible. So, with heavy heart, Steve turned to China where a factory set up a dormitory even before signing off the contract, so as their employers could work a 12-hours shift to meet the delivery in time.

After contracts were signed, 8,000 workers were roused from their beds to fit 10,000 iphones a day’.

Well, NO BODY is saying that Apple inc. outsources does not mean you should too, or Apple does not outsource means you shouldn’t too. It just means that every business has different short-term to long-term goals and objectives to achieve. In order to make better decision, it’s better asking first, whether Outsourcing suits your objectives and if yes, which objectives it does serve.

Most common reasons, companies outsource their projects:

It’s been 9 years since we are in web design and development business, making websites, ecommerce stores, mobile apps and so on. Companies from different parts of the world approach us and eventually engage us as their offshore outsourcing partner. There are certain reasons behind such engagements and partnerships, most common include:

  • Lack of access to the professional technical resources
  • Cash crunch preventing you from expanding your team
  • Core members wasting their time doing mundane and repetitive tasks
  • Deadlines for deliverable being pushed back due to resource crunch
  • Rapidly eroding capital base because of ballooning expenditure



Outsourcing isn’t all that easy, btw. It involves serious challenges:

Definitely, there are many challenges involved in outsourcing. You would need to set up systems and processes to make sure projects are delivered in time and within budgets. Many partnerships just fail because there were no systems and no processes for project management. Other reasons behind failed partnerships include:

  • Misunderstanding of requirements
  • Lack of Quality assurance
  • Concerns about intellectual property
  • Security Differences in company processes
  • Communication/cultural barriers

So, Who is right Outsourcing Company for You?

Well, we are glad that at RED SIGNAL, outsourcing is just a matter of everyday work. We have a decade long industry experience and have delivered outsource web development  to clients in every part of the world. We understand the nuances of outsourcing services and that’s why we have established the right processes that guarantee projects’ delivery in time and in budget. You can measure our outsourcing expertise against following check list:

  • Long term experience in the field.
  • Have worked with clients similar to you.
  • Successfully executed both simple and complex projects.
  • Are proficient with a wide range of technologies and services.
  • Able to understand your business model and customer demands.
  • Has a collaborative culture with a focus on communication and transparency.
  • Committed to customer support and high quality.

Interested in working with Us?

If you are looking to outsource web development, web design or even iPhone app development and Android app development, we are always here to help you with that, talk to you and become your trusted IT partner. For more information,

Just write us at:

give us a call at: +92 321 2423100

or Skype us at: Shah4moon

From EXPERTS – Some Best Practices to Hack eCommerce Growth

eCommerce – billion dollar industry today where 3 billion people are wired down to their toes and are always on the look to make purchases from their different gee-whiz gizmos, laptops and mobile phones. Yes, that’s what it is. Fancy that? Sure, every business mind likes this.

From the biggest urban brands (actually they already have gone high above the lane) of the world to countryside merchandiser, every 4th business mind finds himself attracted towards this industry. No surprise, if you too are one of those 4th business minds. Well, here is a thing (it’s bad). Not all ecommerce websites make money. Instead, some of them eat money. Reason……??? Let’s save them for an other day and talk about the right way to hatch an ecommerce business the right way, the safe way.

Isn’t it more like our job as Business Consultants to educate our clients and help them adopt and stay on top of the bargain. After all, we are a special species of ecommerce and we know what usually works and what always works. So here we go!

Note: There are hundreds to dozen hundreds tips, tricks and hacks. Following just happen to be on top of the list.

What’s Your eCommerce Strategy – Do You Even Have it

There is an old saying that goes as: Don’t dive into it without knowing its depth first. Believe it or not, 60 percent of ecommerce start-ups fail or fade in their 2nd or 3rd business year. Why? Because, leaders’ little to no understanding of digital ecosystem, poorly designed ecommerce stores, mis-marketing, wrong strategies for post-launch support. What else a business needs to fail! So, can you really avoid all this trouble and loss?

Yes, you can avoid it all, by creating a SOLID (seriously we mean it in caps) eCommerce Roadmap.

Yes, eCommerce roadmap is bible for you and other stakeholders toanswer all the in’s and out’s of your ecommerce business, allowing you to identify the open opportunities, the challenges lying around the business roads, the tools and technologies needed for system implementation, resources required to turn things into revenue , so on.

  • Ensure platform functionality meets the intended function. During platform selection, make sure individual functionality (e.g. Wishlists) meets the intended business or customer use. If not, customization will be required, which will likely add to project costs and timeline.
  • Build an ecommerce roadmap that spans a minimum of 18-24 months. Define critical platform needs for launch. Identify subsequent channel improvements to be implemented over post-launch project phases. This provides two crucial benefits: it enables incremental revenue increases from a quicker launch cycle to help defray the costs of subsequent phases and provides the flexibility to react to changing market needs or conditions.
  • Create a Change Management plan that addresses operational and organizational issues and considers internal and external stakeholders. The way things have always been done is not always the best way. Look for opportunities to improve and simplify business processes.

ecommerce strategy

The Hands and Minds Behind – Your Internal Team

After launch, what comes next?

The most powerful and the most expensive ecommerce software, powered by the best ecommerce company of the world wouldn’t help a hair if people operating it do not know their way pretty well around the platform. Even in its barest forms, the implementation of ecommerce platforms requires diligent execution from your executive team, marketing, merchandising, customer services, admin and IT departments.

There’s no room for noobs in this whole eCommerce bargain. eCommerce Professionals, however, can handle these problems fairly easily, and reduce the risks involved in your ecommerce projects.

See Things Through Bigger Lens – Be Future Ready

It’s frightening to see how quickly or blindly companies adopt the solutions and strategies that fix some problems while at the same time, opening the doors for newer ones. It’s something like a doctor who prescribes his patients to drink because they can’t digest – who knows what you would call it. What’s good in such cases is to stay open for customizations or even re-platforming if required – beware no company wants to migrate to another platform for fun. It’s a major move and is advised only in cases where saying Good Bye to the existing solution is the only way.

At RED SIGNAL, we never lose our sight from the bigger picture. Every time we work with our clients, we encourage them to address immediate issues by innovative technology hacks, and not at the loss of flexibility and predictability.

Give it Your Personal Time and Care – Some things Money Can’t Always Solve

Finally, stay patient. Only Hollywood can solve challenges overnight. In our ecommerce ecosystem, it takes time to solve things, get the business on the right footings and then keep it strong there. Engage your team members very actively, make them a single unit working in the same direction. And when you have done it, thank our experts for sharing their experience with you. Cheers

Bonus TIP

Online retail is in continuous flux – always changing. Merchandisers and retailers are realizing that it’s more viable business model and more profitable too. Meanwhile, users are getting technology-adaptive too. This is the present and this not going to change in times coming ahead. It’s not only the small/midsized brands and retailers who can’t afford big retail space, retail dinosaurs like Indigo/Chapters in Canada are also closing stores and moving into online ecosystem.

Perhaps, it’s your turn now. Pay very close attention to small details and avoid the mistakes that 90% others have and are making. In case of any help and assistance, you know where to find us. A phone call, a friendly message, an email you can reach us by any means you like.

Senior PHP Developers Required — 4 Positions, Urgent Hiring

Senior PHP Developers Required — 4 Positions, Urgent Hiring

Are you a PHP Developer with exuberant energy of getting ‘the work’ done?

Can you take the cold sweat out of stringent deadlines and deliver quality projects through Agile Development methodologies?

If you are saying ‘YES’, and you enjoy working both, either in a collaboration with a team or  independently all on yourself, we are very much keen to hear from you right away. Currently, we are on the hunt for a bunch of talented PHP Developers with about 3-4 years of experience. Solid Object Oriented programming skills are important but having a strong computer science fundamentals background is even more critical.

Before you Send us, resume….. Are you great at:

Programming Languages

PHP, XML/XSL, HTML5, CSS3, JavaScript



Interface Protocols & Standards

Facebook API, Jquery, Twitter API, LinkedIn API, Google Maps API, JavaScript Libraries, Web Services


MVC, CodeIgniter, Laravel, Zend framework


Object Oriented Design, Agile Programming, OOP

What You Will Be Doing:

  •  Develop next generation of Upscale Enterprise Web apps and Mobile Solutions and deliver quality projects to our clients from all across the world.
  • Participate in code reviews, strategy discussions and some serious hands-on coding

Your career at Red Signal is a rewarding journey that is followed by highly competitive compensation package which offers a range of rewards, incentives and benefits that address the varying needs of employees.

Take your shot, and Mail us your resume at:

Don’t forget to Read ‘5 Reasons You May Want to Work at RED SIGNAL

5 Reasons You May Want to Work at RED SIGNAL

Rewind it back, and see if:

‘You did so much hard work, burnt mid night oil, pushed yourself out of your comfort zone…….. for what? To score positions and get a chance to work with creative people in success-cultivating workspace?’

You did great work doing all that hard work. Now it’s time to take your career to the next level and join industry’s top of the breed team of designers, developers and marketers. If you are familiar with RED SIGNAL, and you’re in digital industry, you definitely would have wondered how it might be like working here. This is it, to help you make a better career move.

 1. Collaboration and Cross-pollination:

The best part about coming at RED SIGNAL for work everyday is, her people and her projects. At RED SIGNAL, you never stop working at amazing projects with some amazing folks. Our process is entirely based on collaboration, with no formal hierarchies and you yourself are responsible for your assigned tasks and timelines. Due to our leanest team compositions, you get to work directly with the clients.

We are super smart company, which means that every one of us at RED SIGNAL has a great deal of say in the projects that we are working on. Unlike there in larger agencies where the work has to go through rounds and rounds of approvals, we simply bank on quick peer review and then off to the client.

red signal company

We have a legacy of design excellence and development perfection, so the openness to new ideas, flexibility to improvise and positive reaction to criticism is must. It’s never personal, and the intention is always to create something great and excellent. Despite these strict quality standards, RED SIGNAL still offers the best work/life balance with most days ending between 6 and 7.

2. Our Work Makes Headlines:

Being ‘All Things Web & Mobile’ company comes with unique benefits and opportunities.

‘We gotta see through our projects across entire Digital Spectrum, from Concept to Design and Design to Development and then Marketing.’

We are very proud of our work. Whether it is In-dash Design for Honda, or a fully-functional deal’s website for TastyGo, we know that we’ve made something truly meaningful. Sometimes it’s partnering with other IT companies as their offshore IT partners, constantly injecting new range of ideas and expertise into their business models and solutions.

RED SIGNAL and our Work has often been featured in:

our projects featured

3. Quality Beats Quantity:

Numbers don’t always tell the whole story. Believing this, we always go after highest standards of quality and apply it to our work, the clients we choose to partner with and eventually the people that we hire.

Our ideal target employee is very easy to along with and brings a skillset second to none. You have studied so hard, burnt midnight oil, mastered your methods and are ready to be a part of something amazing. Or even better yet, you have gained some serious experience over the top of all.

Sure, then It’s time to get into touch with us.

red signal clients

4. Home is Where RED SIGNAL is.

We are not ruled by the clock, so we offer workspaces that are cozy and comfortable, no matter how long day might be. It starts with a bit exercising through the stairs and extends to the ambient lighting, furnishings and coke-piled refrigerators. A warm cup of tea with crunchy snacks and biscuit followed with cokes and drinks at the Lunch…… You bet, perks never stop ending. We have iPhones, iPads, iMacs to work with. To play with, we have Foosball, Pool, Darts, Luddo and so much more with some spirited trivia competitions.

When your office feels like a second home, ‘coming for work’ becomes RED SIGNAL.

red signal


5. We are ALWAYS (ALWAYS) Growing :

Well, this is where we get most interesting and somewhat (proud) as well. We are always growing and developing. There is never any time of year, when we are not expanding, innovating and taking on new challenges. To give you an idea into what we mean, just look the stats below.

facts and figures

Wanna Join the Club?

We are collaborative and comfortable bunch of talented folks, always open to new ideas, strategies and above all, people. We believe, we’re collectively enriching people’s lives with rich experiences and easy to use solutions, and building a culture that supports and encourages growth and accomplishments. If you can’t say the same thing about your current company, WE SHOULD DEFINITELY TALK.

We’re growing quickly to meet our client demands and are looking for candidates willing to take the bull from horns.Please send your portfolios and resumes to RED SIGNAL’s Talent Acquisition department ( ) and be sure to like us at Facebook and follow us at LinkedIn.

Website Auditing in 3 Steps– Part 1

Do you want to improve your website’s performance, like all others do. It’s tricky. Isn’t it? Let me start with a joke.

Two farmers bought a truckload of watermelons, paying $5 a piece for them. Next day, they drove to the market and sold all their watermelons for $4 each. They, happily, started counting the money they earned and were shocked to see that that they have earned little money than they had spent during this business spree.

‘See, I already told ya, didn’t I?’, said one farmer to the other. ‘I had told ya that we shoulda get a bigger truck or else we are gonna burn our pockets’.

Cocksure, these farmers just identified their weakness.

Now, let’s get straight down to our subject,’ Website Auditing’. It’s true that most of us have our websites, blogs and ecommerce stores and, perhaps, it’s also true that we struggle a lot have our efforts crowned with profitable outcomes, and with another perhaps, it’s also true that often the results are not always blissful and delightful.

What is failing? Is it that we ‘shoulda get a bigger truck’? Before we set our budget for any bigger truck, it’s better to do some website audit. Normally, a website audit is done by a designer, a writer and a marketer, or ideally, by all these together. Initially, Web Auditing is nothing less than a peek and perusal of measuring a website’s performance against given standards or objectives, eventually leading to a concrete findings about good and bad of a website.

What is Website Audit, anyways?

Picture a Doctor. In case you can’t, a doctor ensures sound health of his patients by doing checkups, diagnosing health issues and by prescribing medicine, finally. Same goes for website audit in digital space. Web audit is a series of diagnostic checkups leading to concrete findings about website’s performance, to be used for future strategy building.

Website Audit, different people name it differently, is methodical evaluation of your website’s (broadly speaking) design, content and marketing elements of your website and measuring each one’s performance against objectives that it exists for. It’s a process which, if done correctly, always results with true findings about opportunities, challenges, and constrictions open to any website.

So, you feel like your website is underperforming? It’s time to do the trick – website auditing. Split it into 3 different parts.

1-      Design Audit

2-      Content Audit

3-      Marketing Audit

Where to Start From? Is it 1-2-3 or is it 3-2-1….?

You get what you measure. And whatever you can measure, you can improve as well. That’s pretty serious. There is always one more way to skin the cat. So to start web auditing, first you need to collect data which may tell your site’s core traffic pattern, general user behavior, your pain points and also your website’s lynchpins.  This amount of data is well enough to clear your head and learn what you are up against.

Based upon these gatherings, now you can start your website audit. We at RED SIGNAL, usually start off with design audit first, followed by content audit and marketing audit at the end. Let’s see the best practices in detail.

Design Audit:

Design is not how a website looks. Aesthetics, though, is imperative to good design but there is something more sublime to design. Design is, how it behaves, how it interacts, and how it strikes customer emotions and influences customers’ buying behaviors.

Broadly speaking, design audit is a human analysis of everything that falls under design umbrella, starting from color palette, branding and typography to website architecture, website features and user experience. So, design audit takes design aspect of a website into account and measures it in terms of its efficiency. We check design for:

1-      Brand Identity and Brand Consistency

2-      Website architecture and its logical correlation with its features

3-      And finally, User Interaction and User Experience

That said, design audit starts with reaching out to all the visual material of a website, followed by measuring its efficiency and consistency in relation to company’s brand and objectives.

Measuring ‘Ease of Access’ is imperative to design audit.

You should measure how user centered website architecture you have designed, which is what guarantees the site wide navigation with respect to logical and cohesive relationship among pages. Make sure that Design material is aesthetically delightful for focus group and it conforms to users’ preconceived notions of aesthetics. Focus groups are invited for user testing where they tell how easy it is to navigate around the website, find the information and interact with core functions.

Focus groups answer if:.

a-      Visual material within website canvas, conforms focus group’s aesthetic perceptions

b-      Website architecture is logically cohesive and is user focused, allowing them maximum control.

c-      Information presented is always accessible, with as little clicks as possible.

Design audit assures that all the visuals help visitor engage with website’s core features and impress visitor’s design palate aesthetically. Based on reporting, often suggestions can be as overwhelming as re-branding the entire company’s identity and total redesigning of the website. Phew

In next session we will talk about Content Audit, at length. Please let us know about your feedback.

Magento eCommerce Solutions | Magento SEO Can Put A Jam Pack Rush Over Your Site


Though e-commerce enjoys lion’s share in any of the world business’s RIO yet for many of beginners, this picture hasn’ been coupled with fruitful results. Truly speaking, main reasons for that can’t wholly be attributed to e-commerce bottle necks; they are rather related to SEO of their sites.

There are many a brilliant e-commerce platforms such as magento, prestashop, osCommerce etc and all have their particular “yes & no’s”. Since, magento ecommerce is one of top adoptions in ecommerce solutions, so talking about Magento SEO would be of great help to thousands of our friends out here.

Magento & Some Basic Technical SEO:

Magento is undoubtedly extremely SEO friendly as it has quite large number of SEO plugins. After you’ve enabled server URL rewrites, you should move on to header settings.

Replace Default Title:

Your Magento, by default, carries the title of ‘Magento Commerce’ and for having traffic driven to your ecommerce site, replace it by some descriptive title. Do some research in your particular business niche and get words which are more likely to get higher rankings.

Search Engines also follow human like complex intelligence system.  So bear in mind that:

  • Proximity matters most. Your best content words should be closer enough to the title so that these words are readily visible for search engines.
  • Besides, getting these words to front lines would allure readers to dive deeper into your page.

In order to change your title; ‘Magento Commerce’, move to Configuration — > Design — > HTML Head and put some other title. This would serve as title for not only your main page but for other non-content pages which do not have any custom titles such as ‘Contact Us’ etc, too

Adding your store name to all pages titles is also crucial. So, in ‘Title Suffix’ it’s advised to put store name. As told earlier, proximity of keywords is critical, keep the ‘prefix’ empty. Likewise, ‘Index, Follow’ must be set in for all production environment.

In <head> section of your code, adding canonical tag; tag which tells search engines which URL it should have for that particular page, is sometimes helpful.

CMS in Magento:

Though Content Management System; widely known as CMS  in Magento isn’t fully mature up till now, yet it allows most handsome usability and flexibility. After decent and workable content has been written in CMS pages, get SEF URL Identifier and then move to Meta Data tab to fill description for each CMS page that needs to be ranked with.

As in headers, you left title prefix blank, it’s better to keep ‘Keywords’ empty as well. Since description states what information page carries with, it’s important to keep description users’ centric so that they are encouraged to click through.

Using auto generated meta description is quite careless adoption since by then, it’s left at the behest of search engines. Thus, well thought of and hand written description would serve your business well.

Category Optimization in Magento:

Though Magento allows you to append categories’ names with product URL’s path, yet it doesn’t provides with handsome support with this feature. Disabling this feature could be handy as it nips down ‘duplicate content issues’.

Go to Configuration — > Catalog — > Search Engine Optimization and set here ‘ Use categories path for URLs to ‘NO’.

Likewise, setting the details of each category is also crucial to Magento optimization. Go to System — > Catalog — > Manage Categories. Some of important fields here are described below:

  • Meta Description:    While on search engine listings, descriptions written here would be first visible to users. So put user driven descriptions here.
  • URL Key:                  Keeping URL Key should be kept pithy; short and keyword enriched, is rather more important. Removing stop non content words such as ‘the, and, for etc.’ is advisable.
  • Page Title:                Page Title should be left empty so that category name including parent categories be used therein. The title will be same as input with parent category, when customized.

Product Optimization in Magento:

Relax! Product optimization is quite same as categories optimization in Magento.

For each store view, set the Meta information for both ‘Default Values’ and each ‘Store View’. It must be kept in mind that this ‘Meta Title’ would overwrite whole page title and just title prefix/suffix and product name would be left.

I am afraid, while dealing with Magento SEO, image aspect is often neglected. But, frankly speaking, writing nice alt tags for images and properly naming image files would give you some attractive traffic from various image search engines. Besides, this would allow your lesser literate readers to know what otherwise would have gone down the drains for them.

Need Your Website Reviewed?

If your e-commerce does not turn  up to your expectations, perhaps you should consider your site reviewed. We can review your site and the results found would carry full report of improvements for your site; SEO, Usability, Site Speed & all that jazz inclusive. You can contact us by giving a click here.

Why Is Programming Fun?

As of 25 May 2012, number of indexed web is at least 8.27 billion pages. Almost half of the 7 billion world’s population is internet users. How does all this phenomena arise from complete nothingness? ‘Web development companies’ are the formulators of this terrific development. It’s the web programmers, web developers and web designers who are bringing the whole world squeezed in book-sized gadgets.

In general, programming encompasses the whole process of web development including coding, designing and execution.There is a book ‘Mythical Man-Month’ by Fred Brooks which beautifully explains why programming is so interesting. It’s recommended for inspiration. Based on his experiences encountered in the development of OS-360, see what Fred Brooks says:

Why is programming fun? What delights may its practioner expect as his reward?

First is the sheer joy of making things. As the child delights in his mud pie, so the adult enjoys building things, especially things of his own design. I think this delight must be an image of God’s delight in making things, a delight shown in the distinctness and newness of each leaf and each snowflake.

Second is the pleasure of making things that are useful to other people. Deep within, we want others to use our work and to find it helpful. In this respect the programming system is not essentially different from the child’s first clay pencil holder “for Daddy’s office.”

Third is the fascination of fashioning complex puzzle-like objects of interlocking moving parts and watching them work in subtle cycles, playing out the consequences of principles built in from the beginning. The programmed computer has all the fascination of the pinball machine or the jukebox mechanism, carried to the ultimate.

Fourth is the joy of always learning, which springs from the nonrepeating nature of the task. In one way or another the problem is ever new, and its solver learns something: sometimes practical, sometimes theoretical, and sometimes both.

Finally, there is the delight of working in such a tractable medium. The programmer, like the poet, works only slightly removed from pure thought-stuff. He builds his castles in the air, from air, creating by exertion of the imagination. Few media of creation are so flexible, so easy to polish and rework, so readily capable of realizing grand conceptual structures. (…)

Yet the program construct, unlike the poet’s words, is real in the sense that it moves and works, producing visible outputs separately from the construct itself. It prints results, draws pictures, produces sounds, moves arms. The magic of myth and legend has come true in our time. One types the correct incantation on a keyboard, and a display screen comes to life, showing things that never were nor could be.

Programming then is fun because it gratifies creative longings built deep within us and delights sensibilities we have in common with all men.

Facebook Camera for iPhone — Multi-Photo Sharing App

Facebook has rolled out its standalone iPhone app; Facebook Camera which would let you shoot the photo or photos, apply the filters and then share on your timeline. The app is much useful for telling a whole pictorial story as multi-photo uploading is possible and it’s reported that the resolution is also higher. Initially, Facebook Camera is made available for only English Speaking countries such as America, UK, Canada, Australia etc, but after this app is translated, it would be launched for other countries as well.

Wwww…..ait! But what about Instagram! Just few weeks ago, Facebook was dying for Instagram which is also mobile photo-sharing app for as much as $ 1 billion. Instagram had already hit 50 million downloads and it looks as if Facebook were a little sloppy in dashing against mobile industry.

Anyways, a little comparison of Facebook Camera and Instagram would be worthwhile. Facebook Camera comes with 14 filters with more descriptive names. The icing on the cake is ‘multi-photo sharing’. On the other hand, Instagram has 17 filters and some additional features as well such as light adjustment, tilt shift etc. But Instagram fails in multi-photo sharing.

Mobile Application DevelopmentWhat this fuss is all about?

Big web guns such as Facebook(FB), Research in Motion (RIM), Microsoft (MSFT) have totally been taken aback by the monolithic shifts of consumers to mobiles apps from traditional websites. Mobile application development for iPhones, iPads, Android phones, Windows phones, Blackberries etc. has attracted their bed-dreams and now they are planning to venture here as well. Facebook has almost 500 million users on mobile devices and nearly half of them are on Android and iOS devices. Losing them means self-degeneration. So, iPhone app development and Android app development is the last resort that Facebook (and others too) can turn towards now.