We tell you how to sell your products online

5 Reasons You May Want to Work at RED SIGNAL

Rewind it back, and see if:

‘You did so much hard work, burnt mid night oil, pushed yourself out of your comfort zone…….. for what? To score positions and get a chance to work with creative people in success-cultivating workspace?’

You did great work doing all that hard work. Now it’s time to take your career to the next level and join industry’s top of the breed team of designers, developers and marketers. If you are familiar with RED SIGNAL, and you’re in digital industry, you definitely would have wondered how it might be like working here. This is it, to help you make a better career move.

 1. Collaboration and Cross-pollination:

The best part about coming at RED SIGNAL for work everyday is, her people and her projects. At RED SIGNAL, you never stop working at amazing projects with some amazing folks. Our process is entirely based on collaboration, with no formal hierarchies and you yourself are responsible for your assigned tasks and timelines. Due to our leanest team compositions, you get to work directly with the clients.

We are super smart company, which means that every one of us at RED SIGNAL has a great deal of say in the projects that we are working on. Unlike there in larger agencies where the work has to go through rounds and rounds of approvals, we simply bank on quick peer review and then off to the client.

red signal company

We have a legacy of design excellence and development perfection, so the openness to new ideas, flexibility to improvise and positive reaction to criticism is must. It’s never personal, and the intention is always to create something great and excellent. Despite these strict quality standards, RED SIGNAL still offers the best work/life balance with most days ending between 6 and 7.

2. Our Work Makes Headlines:

Being ‘All Things Web & Mobile’ company comes with unique benefits and opportunities.

‘We gotta see through our projects across entire Digital Spectrum, from Concept to Design and Design to Development and then Marketing.’

We are very proud of our work. Whether it is In-dash Design for Honda, or a fully-functional deal’s website for TastyGo, we know that we’ve made something truly meaningful. Sometimes it’s partnering with other IT companies as their offshore IT partners, constantly injecting new range of ideas and expertise into their business models and solutions.

RED SIGNAL and our Work has often been featured in:

our projects featured

3. Quality Beats Quantity:

Numbers don’t always tell the whole story. Believing this, we always go after highest standards of quality and apply it to our work, the clients we choose to partner with and eventually the people that we hire.

Our ideal target employee is very easy to along with and brings a skillset second to none. You have studied so hard, burnt midnight oil, mastered your methods and are ready to be a part of something amazing. Or even better yet, you have gained some serious experience over the top of all.

Sure, then It’s time to get into touch with us.

red signal clients

4. Home is Where RED SIGNAL is.

We are not ruled by the clock, so we offer workspaces that are cozy and comfortable, no matter how long day might be. It starts with a bit exercising through the stairs and extends to the ambient lighting, furnishings and coke-piled refrigerators. A warm cup of tea with crunchy snacks and biscuit followed with cokes and drinks at the Lunch…… You bet, perks never stop ending. We have iPhones, iPads, iMacs to work with. To play with, we have Foosball, Pool, Darts, Luddo and so much more with some spirited trivia competitions.

When your office feels like a second home, ‘coming for work’ becomes RED SIGNAL.

red signal

 

5. We are ALWAYS (ALWAYS) Growing :

Well, this is where we get most interesting and somewhat (proud) as well. We are always growing and developing. There is never any time of year, when we are not expanding, innovating and taking on new challenges. To give you an idea into what we mean, just look the stats below.

facts and figures

Wanna Join the Club?

We are collaborative and comfortable bunch of talented folks, always open to new ideas, strategies and above all, people. We believe, we’re collectively enriching people’s lives with rich experiences and easy to use solutions, and building a culture that supports and encourages growth and accomplishments. If you can’t say the same thing about your current company, WE SHOULD DEFINITELY TALK.

We’re growing quickly to meet our client demands and are looking for candidates willing to take the bull from horns.Please send your portfolios and resumes to RED SIGNAL’s Talent Acquisition department ( hr@redsignal.biz ) and be sure to like us at Facebook and follow us at LinkedIn.

Website Auditing in 3 Steps– Part 1

Do you want to improve your website’s performance, like all others do. It’s tricky. Isn’t it? Let me start with a joke.

Two farmers bought a truckload of watermelons, paying $5 a piece for them. Next day, they drove to the market and sold all their watermelons for $4 each. They, happily, started counting the money they earned and were shocked to see that that they have earned little money than they had spent during this business spree.

‘See, I already told ya, didn’t I?’, said one farmer to the other. ‘I had told ya that we shoulda get a bigger truck or else we are gonna burn our pockets’.

Cocksure, these farmers just identified their weakness.

Now, let’s get straight down to our subject,’ Website Auditing’. It’s true that most of us have our websites, blogs and ecommerce stores and, perhaps, it’s also true that we struggle a lot have our efforts crowned with profitable outcomes, and with another perhaps, it’s also true that often the results are not always blissful and delightful.

What is failing? Is it that we ‘shoulda get a bigger truck’? Before we set our budget for any bigger truck, it’s better to do some website audit. Normally, a website audit is done by a designer, a writer and a marketer, or ideally, by all these together. Initially, Web Auditing is nothing less than a peek and perusal of measuring a website’s performance against given standards or objectives, eventually leading to a concrete findings about good and bad of a website.

What is Website Audit, anyways?

Picture a Doctor. In case you can’t, a doctor ensures sound health of his patients by doing checkups, diagnosing health issues and by prescribing medicine, finally. Same goes for website audit in digital space. Web audit is a series of diagnostic checkups leading to concrete findings about website’s performance, to be used for future strategy building.

Website Audit, different people name it differently, is methodical evaluation of your website’s (broadly speaking) design, content and marketing elements of your website and measuring each one’s performance against objectives that it exists for. It’s a process which, if done correctly, always results with true findings about opportunities, challenges, and constrictions open to any website.

So, you feel like your website is underperforming? It’s time to do the trick – website auditing. Split it into 3 different parts.

1-      Design Audit

2-      Content Audit

3-      Marketing Audit

Where to Start From? Is it 1-2-3 or is it 3-2-1….?

You get what you measure. And whatever you can measure, you can improve as well. That’s pretty serious. There is always one more way to skin the cat. So to start web auditing, first you need to collect data which may tell your site’s core traffic pattern, general user behavior, your pain points and also your website’s lynchpins.  This amount of data is well enough to clear your head and learn what you are up against.

Based upon these gatherings, now you can start your website audit. We at RED SIGNAL, usually start off with design audit first, followed by content audit and marketing audit at the end. Let’s see the best practices in detail.

Design Audit:

Design is not how a website looks. Aesthetics, though, is imperative to good design but there is something more sublime to design. Design is, how it behaves, how it interacts, and how it strikes customer emotions and influences customers’ buying behaviors.

Broadly speaking, design audit is a human analysis of everything that falls under design umbrella, starting from color palette, branding and typography to website architecture, website features and user experience. So, design audit takes design aspect of a website into account and measures it in terms of its efficiency. We check design for:

1-      Brand Identity and Brand Consistency

2-      Website architecture and its logical correlation with its features

3-      And finally, User Interaction and User Experience

That said, design audit starts with reaching out to all the visual material of a website, followed by measuring its efficiency and consistency in relation to company’s brand and objectives.

Measuring ‘Ease of Access’ is imperative to design audit.

You should measure how user centered website architecture you have designed, which is what guarantees the site wide navigation with respect to logical and cohesive relationship among pages. Make sure that Design material is aesthetically delightful for focus group and it conforms to users’ preconceived notions of aesthetics. Focus groups are invited for user testing where they tell how easy it is to navigate around the website, find the information and interact with core functions.

Focus groups answer if:.

a-      Visual material within website canvas, conforms focus group’s aesthetic perceptions

b-      Website architecture is logically cohesive and is user focused, allowing them maximum control.

c-      Information presented is always accessible, with as little clicks as possible.

Design audit assures that all the visuals help visitor engage with website’s core features and impress visitor’s design palate aesthetically. Based on reporting, often suggestions can be as overwhelming as re-branding the entire company’s identity and total redesigning of the website. Phew

In next session we will talk about Content Audit, at length. Please let us know about your feedback.

Fundamentals of Social Media and Social Media Marketing

If success becomes challenging, it’s time to master the fundamentals again.

When studied in Social Media Marketing’s context, this rationale weighs even more truth. Businesses are eager to move into Social Media cosmos, and in their efforts, they are going all out to failure. We see hundreds and thousands of businesses desperately trying to socialize themselves through Facebook pages, LinkedIn profiles, Twitter accounts, Pinterest setups, but no body pays them attention. Time wasted, money burnt and focus lost. You call it unfortunate, we know it as Failure.

Question: Why Businesses fail in Social Media cosmos?
Answer: Absolutely ‘No Planning’ or ‘Poorly though out Planning’ or…….

When marketers don’t plan, they plan for failure. And, when marketers plan poorly, they plan to fail audaciously. So, why not to stick to ‘Fundamentals’ again, and redefine Social Media environment; what social media is all about, how users work here, and what it takes to engage with these users.

Fundamentals Make the Market and Market approves fundamentals. Yes, believe it or fail…

Social Media Is Real People – Engage with them Intelligently:

Today, social media is deeply woven into people’s lives. It’s more like a consumer generated media where consumers gather to listen, talk and share with one another. They listen to those whom they like and, they talk with those whom they know. They share what they believe to be interesting and they discuss what they what they believe worth spreading.

This behavior is quite similar to that observed in daily lives of people. People, to strangers, are moody and are choosy, they are solemn and they are serious. To strangers, they are cautious, they are conservative.

The more a marketer understands similarities between real social life and online social media life of people, the brighter the prospects of his marketing intelligence become.

‘Being Real to the People Who are Real is the Real Challenge that Social Media Marketers don’t really want to learn…’

Did you ever bother to see what’s common among Successful Social Media campaigns? They all were based on building real relationships with social media audience and, strengthening these relationships through consistent follow ups.

Nobody Wants to be Sold – Build Relationship First and Sell Later:

The second most important fact worth learning is, ‘Nobody wants to be Sold and that too, sold right away’. Before digging deeper into this behavior, let’s ask a question.

Question: Social Media is, ideally, suitable for drawing:

1-      Direct Sales
2-      Direct Audience

My answer to the question is: 2

It does not mean that businesses cannot get sales leads from social media at all.  It just means that shifting the focus at ‘Drawing Audience’ will ultimately result in ‘receiving leads’. The moment users figure out that the ‘ROI Equation’ is all that a business is interested in, they would not let them get near or engage with.

As said earlier, ‘No Body Wants to Be Sold’.

Users do not spend their days and nights on social media websites to ‘buy products’. They visit these websites to discover, to explore, to observe, to critique and to share. For successful social media campaign, businesses need building ‘repo’ first.

In Social Media landscape, your services are your second introduction. Your first introduction is your activity; knowledge you share, tips you give, discussions you join and people you engage with. Your actions, interactions, reactions and inactions are monitored by people. The moment you engage with them, the very first thing they do is to see who you are, what you are doing and what people are saying about you. Get your answers ready for your viewers.

Having done this, now spice up your business with latest discounts, sales offers and marketing promotions. This is what we call Socializing Business.

It takes time, but it gives REAL results.

Do in Rome What the Romans Do – Not, as Americans do in Afghanistan:

A singer is not a singer only; he can be a father, a brother, a friend and a teacher also. Did you get that?

Let me explain what’s this and what’s it to do with our social media marketing.

There is a user, say Brian. He has an account with Facebook. He has an account with Twitter as well. Likewise, he has accounts with Google+, LinkedIn, Pinterest, StumbleUpon, Digg, Tumbler and so on. Brian deals in garments. What he must be doing on all these social networking websites?

It’s wrong if you think that Brian follows same things on these different platforms. Same Brian behaves differently on these different platforms. On Facebook, he must be engaged with his friends, family and relatives, sharing with them light news, entertainment videos, funny images and family event stories. On LinkedIn, Brian must be building his industry relationships, sharing his business intelligence and following business centric information sources. On Pinterest, he must be following latest trends and fresh inventories.  And the story can continue accordingly.

What we learn from Brian, is that, each social platform has its own opportunities, its own challenges and its own dialect, collectively nurturing a particular environment which is suitable for only specific course of actions.

For successful Social Media Marketing, a business must learn to project its image on these different landscapes, accordingly. Again, do in Rome what the Romans do.

SEO Checklist For E-commerce Sites

In an intense internet integrated world, business markets have transformed into business spaces. Initially customers visited your business websites first and once impressed; they took their boots on to visit your business shops.  But, this trend too changed soon and now customers are increasingly getting prone to online shopping. Blown up by this trend, many businesses readily joined the bandwagon and soon they realized that getting business over internet isn’t that much easy and ultimately got their pockets burnt. So, this writing aims at assisting those e-commerce shop owners.

If you have user friendly E-commerce site with nice design but you are still in doldrums about how to get the customers directed buzzing around your products, go through following checklist.

1-      Signing up forums related to your products is a first step. Try to make an active presence at these forums and answer the questions related to your products in a way that shows your business intelligence and credibility.

2-      An article section on your e-commerce site would help you generating large number of back links to your site. Put in a form that allows people to submit their articles. You can ask them to exchange their good posts related to your products. This will not only make them aware of your site but they would also refer back to their site in their future posts.

3-      You can get product reviews and articles from your competitors as well. Distribute them accordingly.

4-      Blog Section on your site must be updated both actively and regularly. Give out manufacturer codes regularly.

5-      Download all product manuals and attach them to your individual products. This will enable consumers to know the products at length and would thus help in buying decision formation.

6-      Directory submission. Yes, for ecommerce sites, it does brilliant wonders.

7-      Do on-site SEO intelligently. I assume you know how to do it. But if you’re week in this section, don’t hesitate to check on with our internet marketing services.

There are many other techniques but I’d like to keep you busy in that for now. Don’t be shy in sharing your experience with me. If you feel that your e-commerce site does not bear friendly user interface or modern sleek design, perhaps it’s time to check our E-commerce solution.

How Big Is Facebook’s Data — Action Stations At Billionaire’s Business Buzzer

If Facebook was a country, its one billion active users would have made it world’s 3rd largest country. And at company’s campus, VP of Facebook’s Engineering showed some mind blowing figures regarding their data processing.

Facebook literally outstrips any of the worlds passed and existing regimes how effortlessly it records and analyzes users’ behavior over Facebook. Undoubtedly, Facebook has now been credited for world’s largest data collection on human social behavior.  Each user’s private conversation, photo uploading, demographics, birthday etc. is collected and then compiled accordingly so that businesses could use it in their business models logically. Surely some of your personal information is also part of this mammoth data compilation.

Stats show that its system processes 2.5 billion chunks of content and +500 terabytes of data, 2.7 billion ‘Like’ actions and 300 million photos each day. It thoroughly indexes nearly 105 terabytes of data every 30 minutes.  Now that company has gone public and pressure to find on new business sustainability has increased hundred folds, scientists are now pulling their wires to use this mammoth information source to use intelligently.

VP told that by processing data in a wink, Facebook now can better understand user reactions and ultimately can roll out new products more systematically. “Big data really is about having insights and making an impact on your business. If you aren’t taking advantage of the data you are collecting, then you just have a pile of data, you don’t have big data”, said VP.

Company also spoke about its revolutionary project called ‘Prism Project’ that aims at solving biggest problem that Facebook has up till now faced regarding massive data operations. He told that Facebook is still cooking up documentation on this project and would soon start official engineering blog post.

Now that we have seen that Facebook holds the key to data that can bring fortunes to world businesses, business owners are keen to know more about human psychometrics so that they could also use it for higher RIO. E-commerce solutions would be of real worth if one knows how to manipulate from users dynamics. We are proud that being Web Design Company, we too specialize in E-business consultancy.

Our business marketers are expert in pulling in successful business strategies and thus create buzz around your brands. Don’t hesitate to contact us for knowing what your business needs to be successful.

SEO Tips to Increase Sales of E-commerce Stores || Do it Right and Take Money Home

 

Today, there are thousands of e-commerce stores that despite having excellent design and user interface, are still performing terribly in terms of their ROI. There are some tips which have helped our lot of clients who too suffered from earlier e-halts and jerks!

So, if you are running an e-commerce store or e-shop, you too must be using traditional SEO methods. Though traditional SEO brings in lot of traffic and surely helps in improving general result rankings of your website, but your genuine business objective, i-e, making sales is way far behind than expectations. Thus, targeting visitors who could be potential customers is critical to success of e-commerce.

After you have availed with our E-commerce Solutions, it’s time to execute following course of actions.

1-      Driving Keywords Recognition:

Knowing genuinely rush keywords is a real money spinner for your store. There have been some incredible tools to analyze weighing keywords and if you feel you aren’t good at mathematics, any web design company can help you with that. Nevertheless, by this, you would get the incredible marketing insights such as demographics, redundant referring words, visitors’ life cycle etc.

By analyzing these reports, you would realize which of your phrases attracted your visitors most and which of molded those visitors into customers. In order to increase your sales, you need both types of visitors as they are not only interdependent to each other but are also critical to your search engine results.

2-      Directing Targeted/Quality Visitors:

If incoming traffic isn’t coherent and cohesive, you are ultimately going to pay for it by increased bounce rate. So, try to get quality web traffic, from quality links and quality words so that visitors coming in may enjoy being on your site and your hence bounce rate may drop down.

For example, an ecommerce store selling college sports uniforms can simply ignore ‘college sports’ because your objective is to sell sports uniforms for college students and not to inform over college sports merely/only.

Once you’ve learnt differentiating these unnoticeable differences, you will start getting audience that stays on your page and you have better chance to influence their decision making.

3-      Focus on Organic Search Results and learn to sell more and more through them:

As told earlier, continuously monitoring your web traffic gives you invaluable insights into your site’s performance. By the end you will come to know which of your terms/phrases/keywords are generating  high quality traffic over them.

Start off with few terms and then stretch over other terms gradually, same as a seed starts stretching over skies. Customers would enjoy being thereon your site and feel psychologically compelled towards buying as your e-commerce shop has resulted directly as a result of their search.

Though these techniques are quite simple and can ultimately help you in increasing your conversions, but mind it, your site must cater excellent user experience as well.

Facebook — How To Get More Likes, Shares & Comments On Your Posts? (Infographic)

Having thousands of likes and hundreds of shares on your post of Facebook makes you a cool personality over social media. Doesn’t it? And if you want to have more and more likes and shares for you posts, try adding more photos in your updates.

Though each user on Facebook, somehow knows which of his posts are likeable for others and which aren’t. But marketing strategies are based on highly harmonized user patterns and for those marketing purposes, these findings provide comprehensive insights.

The results are based on studies of 1.3 million posts published on 10,000 most liked Facebook page.

As for the ‘type of the post’, Photos hit both maximum likes and maximum shares, where as texts raise higher comments. Videos and links gain least likes, shares and comments. Likewise, posts with references such as I, me get more likes as compared to normal status posts. Just for reminder, It’s a terrible fail on Twitter.

As strong web presence is crucial for modern businesses and to achieve this milestone, social media marketing budget has been doubled during last 2 years. What content should be shared over social media and how an engagement should be started and extended, are some of perplexing questions for businesses. That is why E-commerce solutions have been in high demand.

Business Facts 0f 2012 — Customers Are Ignoring The Businesses That Ignore Their Moods & Ideals

As we have entered an age where customers are undoubtedly the ‘boss’ of every business, it has become imperative to conduct extensive research on customer behavior. Being premier E-Business consultants, we take pride in helping our business clients in devising customer driven marketing strategies and ultimately in increasing ROI substantially.

Under the same gesture, we have done extensive data research and are able to present you with key marketing facts. Knowing and fully understanding these facts wouldn’t only provide you with insights in your consumer industry but would also help you in exploring subsequent niches to reach prospects efficiently. So, let’s get into the core subject.

Product Research has gained unprecedented importance while doing Online shopping:

 

50% of the total time spent on online shopping is primarily expended in pre-sales product research. While doing product research, prospects analyze the whole range of service providers/manufacturers and try to understand their different marketing mixes. Likewise they tend to know the post sales reviews mainly focusing on the quality of the products/services and customer services operations.

Search Engines are generally the starting points for product research:

While running errands for product research, especially for branded products, customers first kick off with search engines. 44% of online shoppers start that way. So, keeping the high rankings for keywords is potentially most handsome approach to get potential leads and easy customers.

Inbound Marketing is getting into athletic boots  and 90% of businesses are diverting their outbound marketing budget to inbound marketing tactics:

The former dominant customer reach tactic; outbound marketing is dipping dramatically and 90% of businesses are now determined to focus heavily on devising inbound marketing strategies. Rather than doing seminars, trade shows, internet cold calling, outsourced telemarketing and ‘interruption advertising’, businesses are now realizing that customers are blocking them hard. So, inbound marketing is the next generation plan where quality customers would be pegged through search engines, social media and blogosphere.

Average budget spent on company blogs and social media pages has tripled over last 3 years:

First of all, lets see how businesses have generated customers through company blogs and social media.

Since, customers are getting tougher and now they response quite aggressively to old fashioned interruption advertisings, businesses are likely to spend more efforts in building their socio-business view adequately. In order to know about business visions and market reach, public tends to reach company blogs and social media fan pages. Ultimately, budget spent on company blogs and social pages have increased 3 times over last 3 years.

You should do it ASAP:

Let’s review some important content words of the article. Product research, search engines, inbound marketing, company blogs and social media pages are words of driving importance in modern business plans. So, following are some of the lines which must help you in devising your marketing tactics, regardless of the business type you are engaged in.

1-      Make your website search engine optimized so that customers may find you while searching on search engines. Not optimizing for search engines means that 44% of your product consumers would buy from other sellers without even knowing about you.

2-      Make your website your business office; a place that fully touts your business expertise. From design to content, each and every speck of it would cast pleasant impressions upon your visitors.

3-      Use social media fan pages/business pages for both reaching other birds of flock and increasing market penetration. The more the users on your fan pages, the more the quality leads and conversions!

4-      You cannot fully revise your whole content on your website. Can you? In order to make it updated, use your company blogs efficiently. This will increase your website traffic, help you in optimizing in accordance to search engines and eventually create buzz for your business.

About Red Signal:

Red Signal does everything that makes your business successful. With 100+ professional e-business consultants and marketing strategist and, web designers & programmers, we are helping our thousands of Global clients across USA, UK, Australia, Germany and Canada etc.

Our services in most demand are: website designing, web applications development, mobile application development, e-commerce solutions, graphic designing and internet marketing solutions.

Best Social Networking Sites For Businesses — You Can’t Wear The Same Dress On Each Place

 

Our clients in different parts of the world, in particular and, all the businesses in general,  often ask whether their ideal market rests on Facebook or its on Google+, and on Twitter, Pinterest and LinkedIn. Undoubtedly, all of these social networks offer gigantic user base, at least quite enough to create brand advocacy across the internet. But when it comes to conversions, studying population type becomes rather more driving factor behind launching marketing campaigns.

There are some of widely known facts about particular social platforms. I am afraid, businesses don’t realize their importance and are later found complaining the futility of their time and resources. So, I am categorizing some of important SNS according to their dominant utilities so that you may work well in gaining sound grounds.

Facebook:

  • Facebook has over 900 million active users and most of them use FB for connecting with friends and families. Users therein behave quite same as sitting in their drawing rooms or friends gathering at college cafeteria. So, any implied sales pitch would readily be discarded.

So, keeping this in mind, Facebook shouldn’t be used as visible sales portal, it should rather be used for brand awareness and brand visibility and increasing market penetration. If you want to show your company’s social aspects, human understanding, employees passion, you can do this well. Since each business deals with humans, so clients also want to know the humanitarian side of your business. Be smart and energetic on Facebook. Instead of posting odd blog links on your Company Fan Page, try to post some recreational stuff and some societal considerations. Create ‘real activity’ on your page.

Google+:

  • Google+ has over 100 million users and just like on Facebook, users can update their status, share links and images and comment on others’ posts. But as a matter of fact, population on Google+ isn’t relations’ centric. Users mostly make circles on the basis of their profession and interest. So, here you can find refined user base depending upon your target market.

People gauging Google+ potentials readily start comparing it with FB’s user base and average active sessions. It’s a fact that people use Google+ just for average 3 minutes as compared to 8 hours on Facebook. But, Google+ is still an investment that would bring fruits, though steadily but for surely in the long run.

Twitter:

  • Twitter is a dark horse. It has over 465 million users and lets its users to break up short news in the form of tweets. People use it to share interesting content, build personal connections and know celebrities’ status etc.

The top famous people over Twitter aren’t its founders as Mark on FB. They include Lady Gaga, Shakira, Rihana, Justin Bieber etc. Anyhow, brands and companies can also create a buzz around Twitter by doing some intelligent micro-blogging. Your content would create your followers. It can be taken as a virtual press club that best suits to broadcast your official news and let your client base know about it. So don’t ever underrate Twitter because you’d have to suffer for that in the long run.

 

LinkedIn:

  • LinkedIn has almost 1 million active users in over 200 countries of the world. It’s a professional social networking site that allows connecting and stretching professional network with a person’s whole professional career’s information. Users use this for knowing and sharing business development ideas and finding talented employees

If you are a company, you can also set up a LinkedIn account and join your industry groups where you’d find birds of flock bringing new development ideas and sharing their experiences for better business practices. Besides, you can also find prospects in those groups and weave them into your business network. You can also find your ideal employee at LinkedIn as it allows users to make a professional resume like profile that includes all your experience, objectives, academic background, achievements and most importantly recommendations.

If you are wondering about your brand’s marketing potentials and opportunities, feel free to contact us.

Battle of Social Widgets: 24% Of World’s Top 10,000 Sites Use Facebook’s Official Widgets

 

Social Media Marketing has gained some exceptional momentum over last couple of years and after organic searches, major part of the traffic is referred by social media. According to the reports, world’s top 10,000 websites feel that social media integration is crucial to traffic referrals and conversion rates as well.

The study tells that 24.3% of top 10,000 sites have integrated Facebook’s official widget on their homepages. It’s important to note that this is only for homepage integration and if we count percentage for the whole website including all pages, this percentage increases even two times greater, i-e 49.3%.

The others significant competitors in line are Twitter, Google+ and LinkedIn.

Though Twitter features only on 10% of homepages yet it leads to 41% site links. In terms of homepage integration, Google+ is structured in 13% of sites and likewise 12.3% include links to G+. LinkedIn is incorporated only on 0.6% homepages and only 0.3% use its share button.

Though Facebook potency over the other SNS is quite obvious, there isn’t any point of underrating other social sites. Integrating other social plugins gives choice to the customers which is necessary for better user experience.

The study is quite important in terms of understanding trends in website designing and internet marketing and it stresses on the driving influence of leading social media networks on businesses. If you’re running business which is customer driven or even customer obsessed, integrating these widgets can put you in the limelight of the industry.

Being a premier web development company, we put such studies for our friends so that they can also widen their prospect range and have better reach to their ideal client base.