Good Design is Great Business — This Session contains series of articles, essays and news, based on the scientific study of Universal Design Principals and Human Psychology. Let’s see what makes Design, Better Design and How it influences Human Psychology!

Redesign. But Only Intelligently

Thinking about redesigning? Definitely it must be about increasing your revenue. Well, be cautious. The results you may see after redesign might not be the same as you are expecting. In fact, they often come opposite, just as Forrester study suggests, redesign provides a 44% chance to decrease performance, a 39% chance to decrease conversion, and a 25% chance to decrease average order value.

This is scary.

However, you can avoid it and for that you need to act more than a creative director. You need to incorporate smart intelligence tools across your entire design process.

Before you redesign……

Pretty obviously, you need to have insights from your existing web analytics. You need to spot your high performing pages, you need to spot the pages that drive more traffic and then compare them to see which ones are getting higher bounce rate than your website’s average bounce rate. These are the pages that you need to work on.

You need to understand how people interact with your website. Generally you can pull off insights from your analytics tools, but it’s better you get direct customer feedback from different tools, such as pop-ups etc. Qualaroo is a very good tool that you can choose to survey your visitors,

Moreover, you need to run a conversion test on your website’s different pages and see which elements are working and which aren’t. Simple A/B testing can get you the insights you need. For example, compare your products pages – one with product videos and others without videos. See if conversion rate of those pages with videos is higher than those without videos or not. If videos are not helping you convert your visitors, why not save money by not making videos.

Finally, there are heat mapping tools that you can apply on your website and see which elements in a page are getting visitors’ attention and which are not. Some tools even allow visitor sessions and allow you to learn their behavior that you’d have not known otherwise. Remember, heat mapping tools such as Crazy Egg or Click Tale .

While you are Redesigning……

Now that you know what pages are doing great and what are not. You know what elements are good and what are not. You also know most noticed sections within a certain page. Isn’t it a great information that you would ever need to pull off a great design.

So, be intelligent and translate all this information wisely into a redesign project.

Once you have your design ‘redo’, do the usability testing. It gives you the direct input about how your design will perform in a real life. Meanwhile, get your SEO guys straight onto your new design. It’s too easy to forget that even a great design needs Search Engine Optimization.

The Big Launch……

Everything’s been done systematically. But still, what’s the rush? You should run beta testing for good amount of time. This is not just an average activity at the end of design process. We do it to find and remove any roadblocks, validate newly introduced Call to actions, refine the design to it’s most intuitive possible layout. To get the most of your beta testing, run your regular marketing campaigns, discounts, PPC, email blasts and get as much data as possible. You would see the difference.

2 Things 2 Remember:

Your existing design is bad only when you can have the better one.

Your data is your true friend. Trust it.


If you are looking for an ecommerce partner to help you with your redesign, you know where to find us. We are always happy to sit with you, discuss your painpoints and get you on top of your game, AGAIN.

Common Mistakes in Web Design Process

Well, we get lots of emails from different parts of the world. It makes us happy when they like our work, share it among their circles and encourage us to continue with the same passion. Well, we have no secrets and we have no super-nerdish science. All we do is make sure ‘we don’t make mistakes that other are making’ – in designing process.

Mistakes. Designers. Process – Confused?

In our project development lifecycle, we take design very seriously. For us, success of any project hinges upon its design. But there are hundreds of reasons why a final product doesn’t hit its marks. Knowing these reasons helps us to stay on top of our projects. It’s this simple.

So, here we are going to spit it out.

We  Make Assumptions CAREFULLY

Most of the times we work with our clients, they do come with very clear ideas on what they are looking for and who they want it for — users. Meanwhile, we too have our tendency to make assumptions about the user and their needs. This is where we stay thoughtful, otherwise there are chances of running into wrong conclusions. In case of any ambiguity in clients’ requirements, we prefer discussions with the client, than to make assumptions.

Meanwhile, we always do our homework before we start moving from paper to pixels. We do the research on the focused user, discuss with clients’ CSRs and BDMs and in some cases interview the customers to know them better.

We Aim for User-Centered Design

Designing, like singing, is a pure joy especially when you are good at it. And, this is where it’s most difficult to achieve user-centered design. For a user-centered design, you have to keep your ‘personal-ism’ away from the project. You have to zero-in user’s shoe and design purely for him. Most designers forget it because they’re too busy personalizing the projects.

We are the designers who are supposed to design for users, by definition. We just stick to this definition. The user profile that we conclude from research upon users, we stay with it and our findings. After design is ready, we do user testing.

We don’t Shut Up. We Talk

For us, design is not ‘made’. It’s achieved. It’s achieved through, first clearly understanding the requirements and then finding on the best way/interface/process to handle these requirements. There is ‘no guess work’ here. You can see ‘how we work’.

At this stage of the project, we encourage our clients to sit with us, discuss their requirements in details, share their ideas, inspirations, references. We do extensive documentation as well. And continuously share it with the clients, only to make sure we both are on the same pages.

I am not Responsible? Then, Who is?

Well, we love talking about teamwork, teamwork, teamwork. Actually there are not many people who are good at being team-player. Even in our early day, we too had very hard times building ourselves as a ‘team’.

What’s this to do with the success of projects. Good question!

At times when many people are working on a same project, nobody has complete ‘control’ over the direction of the project. This is where responsibility is divided as well. But, for designers, we have simple rule. You are designer and you are responsible for what you ‘achieve’.

With this culture, we keep our web designers at the forefronts of project development lifecycle. We give them better tools, techniques and resources so that they can better understand the ‘ultimate user’ of the projects. And, that’s why our projects never fail.

Looking to Outsource? Think Again

Sure, outsourcing isn’t everybody’s cake. It’s rather a strategic solution, just like Apple did in its early days. Oh my, you don’t know how it worked with Apple?

‘In 2007, Steve Jobs decided that he wanted a Glass Screen for iPhones, just a few weeks before their launch date. All suppliers from USA were approached but none of them undertook the contract, saying that deadline was impossible. So, with heavy heart, Steve turned to China where a factory set up a dormitory even before signing off the contract, so as their employers could work a 12-hours shift to meet the delivery in time.

After contracts were signed, 8,000 workers were roused from their beds to fit 10,000 iphones a day’.

Well, NO BODY is saying that Apple inc. outsources does not mean you should too, or Apple does not outsource means you shouldn’t too. It just means that every business has different short-term to long-term goals and objectives to achieve. In order to make better decision, it’s better asking first, whether Outsourcing suits your objectives and if yes, which objectives it does serve.

Most common reasons, companies outsource their projects:

It’s been 9 years since we are in web design and development business, making websites, ecommerce stores, mobile apps and so on. Companies from different parts of the world approach us and eventually engage us as their offshore outsourcing partner. There are certain reasons behind such engagements and partnerships, most common include:

  • Lack of access to the professional technical resources
  • Cash crunch preventing you from expanding your team
  • Core members wasting their time doing mundane and repetitive tasks
  • Deadlines for deliverable being pushed back due to resource crunch
  • Rapidly eroding capital base because of ballooning expenditure



Outsourcing isn’t all that easy, btw. It involves serious challenges:

Definitely, there are many challenges involved in outsourcing. You would need to set up systems and processes to make sure projects are delivered in time and within budgets. Many partnerships just fail because there were no systems and no processes for project management. Other reasons behind failed partnerships include:

  • Misunderstanding of requirements
  • Lack of Quality assurance
  • Concerns about intellectual property
  • Security Differences in company processes
  • Communication/cultural barriers

So, Who is right Outsourcing Company for You?

Well, we are glad that at RED SIGNAL, outsourcing is just a matter of everyday work. We have a decade long industry experience and have delivered outsource web development  to clients in every part of the world. We understand the nuances of outsourcing services and that’s why we have established the right processes that guarantee projects’ delivery in time and in budget. You can measure our outsourcing expertise against following check list:

  • Long term experience in the field.
  • Have worked with clients similar to you.
  • Successfully executed both simple and complex projects.
  • Are proficient with a wide range of technologies and services.
  • Able to understand your business model and customer demands.
  • Has a collaborative culture with a focus on communication and transparency.
  • Committed to customer support and high quality.

Interested in working with Us?

If you are looking to outsource web development, web design or even iPhone app development and Android app development, we are always here to help you with that, talk to you and become your trusted IT partner. For more information,

Just write us at:

give us a call at: +92 321 2423100

or Skype us at: Shah4moon

From EXPERTS – Some Best Practices to Hack eCommerce Growth

eCommerce – billion dollar industry today where 3 billion people are wired down to their toes and are always on the look to make purchases from their different gee-whiz gizmos, laptops and mobile phones. Yes, that’s what it is. Fancy that? Sure, every business mind likes this.

From the biggest urban brands (actually they already have gone high above the lane) of the world to countryside merchandiser, every 4th business mind finds himself attracted towards this industry. No surprise, if you too are one of those 4th business minds. Well, here is a thing (it’s bad). Not all ecommerce websites make money. Instead, some of them eat money. Reason……??? Let’s save them for an other day and talk about the right way to hatch an ecommerce business the right way, the safe way.

Isn’t it more like our job as Business Consultants to educate our clients and help them adopt and stay on top of the bargain. After all, we are a special species of ecommerce and we know what usually works and what always works. So here we go!

Note: There are hundreds to dozen hundreds tips, tricks and hacks. Following just happen to be on top of the list.

What’s Your eCommerce Strategy – Do You Even Have it

There is an old saying that goes as: Don’t dive into it without knowing its depth first. Believe it or not, 60 percent of ecommerce start-ups fail or fade in their 2nd or 3rd business year. Why? Because, leaders’ little to no understanding of digital ecosystem, poorly designed ecommerce stores, mis-marketing, wrong strategies for post-launch support. What else a business needs to fail! So, can you really avoid all this trouble and loss?

Yes, you can avoid it all, by creating a SOLID (seriously we mean it in caps) eCommerce Roadmap.

Yes, eCommerce roadmap is bible for you and other stakeholders toanswer all the in’s and out’s of your ecommerce business, allowing you to identify the open opportunities, the challenges lying around the business roads, the tools and technologies needed for system implementation, resources required to turn things into revenue , so on.

  • Ensure platform functionality meets the intended function. During platform selection, make sure individual functionality (e.g. Wishlists) meets the intended business or customer use. If not, customization will be required, which will likely add to project costs and timeline.
  • Build an ecommerce roadmap that spans a minimum of 18-24 months. Define critical platform needs for launch. Identify subsequent channel improvements to be implemented over post-launch project phases. This provides two crucial benefits: it enables incremental revenue increases from a quicker launch cycle to help defray the costs of subsequent phases and provides the flexibility to react to changing market needs or conditions.
  • Create a Change Management plan that addresses operational and organizational issues and considers internal and external stakeholders. The way things have always been done is not always the best way. Look for opportunities to improve and simplify business processes.

ecommerce strategy

The Hands and Minds Behind – Your Internal Team

After launch, what comes next?

The most powerful and the most expensive ecommerce software, powered by the best ecommerce company of the world wouldn’t help a hair if people operating it do not know their way pretty well around the platform. Even in its barest forms, the implementation of ecommerce platforms requires diligent execution from your executive team, marketing, merchandising, customer services, admin and IT departments.

There’s no room for noobs in this whole eCommerce bargain. eCommerce Professionals, however, can handle these problems fairly easily, and reduce the risks involved in your ecommerce projects.

See Things Through Bigger Lens – Be Future Ready

It’s frightening to see how quickly or blindly companies adopt the solutions and strategies that fix some problems while at the same time, opening the doors for newer ones. It’s something like a doctor who prescribes his patients to drink because they can’t digest – who knows what you would call it. What’s good in such cases is to stay open for customizations or even re-platforming if required – beware no company wants to migrate to another platform for fun. It’s a major move and is advised only in cases where saying Good Bye to the existing solution is the only way.

At RED SIGNAL, we never lose our sight from the bigger picture. Every time we work with our clients, we encourage them to address immediate issues by innovative technology hacks, and not at the loss of flexibility and predictability.

Give it Your Personal Time and Care – Some things Money Can’t Always Solve

Finally, stay patient. Only Hollywood can solve challenges overnight. In our ecommerce ecosystem, it takes time to solve things, get the business on the right footings and then keep it strong there. Engage your team members very actively, make them a single unit working in the same direction. And when you have done it, thank our experts for sharing their experience with you. Cheers

Bonus TIP

Online retail is in continuous flux – always changing. Merchandisers and retailers are realizing that it’s more viable business model and more profitable too. Meanwhile, users are getting technology-adaptive too. This is the present and this not going to change in times coming ahead. It’s not only the small/midsized brands and retailers who can’t afford big retail space, retail dinosaurs like Indigo/Chapters in Canada are also closing stores and moving into online ecosystem.

Perhaps, it’s your turn now. Pay very close attention to small details and avoid the mistakes that 90% others have and are making. In case of any help and assistance, you know where to find us. A phone call, a friendly message, an email you can reach us by any means you like.

Senior PHP Developers Required — 4 Positions, Urgent Hiring

Senior PHP Developers Required — 4 Positions, Urgent Hiring

Are you a PHP Developer with exuberant energy of getting ‘the work’ done?

Can you take the cold sweat out of stringent deadlines and deliver quality projects through Agile Development methodologies?

If you are saying ‘YES’, and you enjoy working both, either in a collaboration with a team or  independently all on yourself, we are very much keen to hear from you right away. Currently, we are on the hunt for a bunch of talented PHP Developers with about 3-4 years of experience. Solid Object Oriented programming skills are important but having a strong computer science fundamentals background is even more critical.

Before you Send us, resume….. Are you great at:

Programming Languages

PHP, XML/XSL, HTML5, CSS3, JavaScript



Interface Protocols & Standards

Facebook API, Jquery, Twitter API, LinkedIn API, Google Maps API, JavaScript Libraries, Web Services


MVC, CodeIgniter, Laravel, Zend framework


Object Oriented Design, Agile Programming, OOP

What You Will Be Doing:

  •  Develop next generation of Upscale Enterprise Web apps and Mobile Solutions and deliver quality projects to our clients from all across the world.
  • Participate in code reviews, strategy discussions and some serious hands-on coding

Your career at Red Signal is a rewarding journey that is followed by highly competitive compensation package which offers a range of rewards, incentives and benefits that address the varying needs of employees.

Take your shot, and Mail us your resume at:

Don’t forget to Read ‘5 Reasons You May Want to Work at RED SIGNAL

5 Reasons You May Want to Work at RED SIGNAL

Rewind it back, and see if:

‘You did so much hard work, burnt mid night oil, pushed yourself out of your comfort zone…….. for what? To score positions and get a chance to work with creative people in success-cultivating workspace?’

You did great work doing all that hard work. Now it’s time to take your career to the next level and join industry’s top of the breed team of designers, developers and marketers. If you are familiar with RED SIGNAL, and you’re in digital industry, you definitely would have wondered how it might be like working here. This is it, to help you make a better career move.

 1. Collaboration and Cross-pollination:

The best part about coming at RED SIGNAL for work everyday is, her people and her projects. At RED SIGNAL, you never stop working at amazing projects with some amazing folks. Our process is entirely based on collaboration, with no formal hierarchies and you yourself are responsible for your assigned tasks and timelines. Due to our leanest team compositions, you get to work directly with the clients.

We are super smart company, which means that every one of us at RED SIGNAL has a great deal of say in the projects that we are working on. Unlike there in larger agencies where the work has to go through rounds and rounds of approvals, we simply bank on quick peer review and then off to the client.

red signal company

We have a legacy of design excellence and development perfection, so the openness to new ideas, flexibility to improvise and positive reaction to criticism is must. It’s never personal, and the intention is always to create something great and excellent. Despite these strict quality standards, RED SIGNAL still offers the best work/life balance with most days ending between 6 and 7.

2. Our Work Makes Headlines:

Being ‘All Things Web & Mobile’ company comes with unique benefits and opportunities.

‘We gotta see through our projects across entire Digital Spectrum, from Concept to Design and Design to Development and then Marketing.’

We are very proud of our work. Whether it is In-dash Design for Honda, or a fully-functional deal’s website for TastyGo, we know that we’ve made something truly meaningful. Sometimes it’s partnering with other IT companies as their offshore IT partners, constantly injecting new range of ideas and expertise into their business models and solutions.

RED SIGNAL and our Work has often been featured in:

our projects featured

3. Quality Beats Quantity:

Numbers don’t always tell the whole story. Believing this, we always go after highest standards of quality and apply it to our work, the clients we choose to partner with and eventually the people that we hire.

Our ideal target employee is very easy to along with and brings a skillset second to none. You have studied so hard, burnt midnight oil, mastered your methods and are ready to be a part of something amazing. Or even better yet, you have gained some serious experience over the top of all.

Sure, then It’s time to get into touch with us.

red signal clients

4. Home is Where RED SIGNAL is.

We are not ruled by the clock, so we offer workspaces that are cozy and comfortable, no matter how long day might be. It starts with a bit exercising through the stairs and extends to the ambient lighting, furnishings and coke-piled refrigerators. A warm cup of tea with crunchy snacks and biscuit followed with cokes and drinks at the Lunch…… You bet, perks never stop ending. We have iPhones, iPads, iMacs to work with. To play with, we have Foosball, Pool, Darts, Luddo and so much more with some spirited trivia competitions.

When your office feels like a second home, ‘coming for work’ becomes RED SIGNAL.

red signal


5. We are ALWAYS (ALWAYS) Growing :

Well, this is where we get most interesting and somewhat (proud) as well. We are always growing and developing. There is never any time of year, when we are not expanding, innovating and taking on new challenges. To give you an idea into what we mean, just look the stats below.

facts and figures

Wanna Join the Club?

We are collaborative and comfortable bunch of talented folks, always open to new ideas, strategies and above all, people. We believe, we’re collectively enriching people’s lives with rich experiences and easy to use solutions, and building a culture that supports and encourages growth and accomplishments. If you can’t say the same thing about your current company, WE SHOULD DEFINITELY TALK.

We’re growing quickly to meet our client demands and are looking for candidates willing to take the bull from horns.Please send your portfolios and resumes to RED SIGNAL’s Talent Acquisition department ( ) and be sure to like us at Facebook and follow us at LinkedIn.

Website Auditing in 3 Steps– Part 1

Do you want to improve your website’s performance, like all others do. It’s tricky. Isn’t it? Let me start with a joke.

Two farmers bought a truckload of watermelons, paying $5 a piece for them. Next day, they drove to the market and sold all their watermelons for $4 each. They, happily, started counting the money they earned and were shocked to see that that they have earned little money than they had spent during this business spree.

‘See, I already told ya, didn’t I?’, said one farmer to the other. ‘I had told ya that we shoulda get a bigger truck or else we are gonna burn our pockets’.

Cocksure, these farmers just identified their weakness.

Now, let’s get straight down to our subject,’ Website Auditing’. It’s true that most of us have our websites, blogs and ecommerce stores and, perhaps, it’s also true that we struggle a lot have our efforts crowned with profitable outcomes, and with another perhaps, it’s also true that often the results are not always blissful and delightful.

What is failing? Is it that we ‘shoulda get a bigger truck’? Before we set our budget for any bigger truck, it’s better to do some website audit. Normally, a website audit is done by a designer, a writer and a marketer, or ideally, by all these together. Initially, Web Auditing is nothing less than a peek and perusal of measuring a website’s performance against given standards or objectives, eventually leading to a concrete findings about good and bad of a website.

What is Website Audit, anyways?

Picture a Doctor. In case you can’t, a doctor ensures sound health of his patients by doing checkups, diagnosing health issues and by prescribing medicine, finally. Same goes for website audit in digital space. Web audit is a series of diagnostic checkups leading to concrete findings about website’s performance, to be used for future strategy building.

Website Audit, different people name it differently, is methodical evaluation of your website’s (broadly speaking) design, content and marketing elements of your website and measuring each one’s performance against objectives that it exists for. It’s a process which, if done correctly, always results with true findings about opportunities, challenges, and constrictions open to any website.

So, you feel like your website is underperforming? It’s time to do the trick – website auditing. Split it into 3 different parts.

1-      Design Audit

2-      Content Audit

3-      Marketing Audit

Where to Start From? Is it 1-2-3 or is it 3-2-1….?

You get what you measure. And whatever you can measure, you can improve as well. That’s pretty serious. There is always one more way to skin the cat. So to start web auditing, first you need to collect data which may tell your site’s core traffic pattern, general user behavior, your pain points and also your website’s lynchpins.  This amount of data is well enough to clear your head and learn what you are up against.

Based upon these gatherings, now you can start your website audit. We at RED SIGNAL, usually start off with design audit first, followed by content audit and marketing audit at the end. Let’s see the best practices in detail.

Design Audit:

Design is not how a website looks. Aesthetics, though, is imperative to good design but there is something more sublime to design. Design is, how it behaves, how it interacts, and how it strikes customer emotions and influences customers’ buying behaviors.

Broadly speaking, design audit is a human analysis of everything that falls under design umbrella, starting from color palette, branding and typography to website architecture, website features and user experience. So, design audit takes design aspect of a website into account and measures it in terms of its efficiency. We check design for:

1-      Brand Identity and Brand Consistency

2-      Website architecture and its logical correlation with its features

3-      And finally, User Interaction and User Experience

That said, design audit starts with reaching out to all the visual material of a website, followed by measuring its efficiency and consistency in relation to company’s brand and objectives.

Measuring ‘Ease of Access’ is imperative to design audit.

You should measure how user centered website architecture you have designed, which is what guarantees the site wide navigation with respect to logical and cohesive relationship among pages. Make sure that Design material is aesthetically delightful for focus group and it conforms to users’ preconceived notions of aesthetics. Focus groups are invited for user testing where they tell how easy it is to navigate around the website, find the information and interact with core functions.

Focus groups answer if:.

a-      Visual material within website canvas, conforms focus group’s aesthetic perceptions

b-      Website architecture is logically cohesive and is user focused, allowing them maximum control.

c-      Information presented is always accessible, with as little clicks as possible.

Design audit assures that all the visuals help visitor engage with website’s core features and impress visitor’s design palate aesthetically. Based on reporting, often suggestions can be as overwhelming as re-branding the entire company’s identity and total redesigning of the website. Phew

In next session we will talk about Content Audit, at length. Please let us know about your feedback.

Planning Ahead: Improve Success Rate for Your Next Web Projects

Nobody likes watching his money, his time and his efforts doomed to waste. Despite that, we are having more and more waste in our web space. Millions of unobserved websites, unvisited pages, unexplored features and unnoticed products, they all together show that most of them were outcomes of unplanned, unwitted and uninteresting imitation. What follows is nothing but all players including users, designers and clients suffer together, and suffer much.

With this situation always hankering ahead, it’s worth spending time in understanding the project in its all aspects, its all opportunities, its all challenges. It’s important to understand the project holistically which will help avoiding costly errors later.

To get a better start, here comes a checklist for designers, to help them better understand the project and arrange the best results for the clients.

1- Define the Budget Honestly:

This is where clients and web design company need to be most fair and honest to each other. Knowing or defining the budget helps both parties draw a capacity line for the project as it defines what practically can be achieved with that very sum of money and what cannot be. Frankly speaking, it’s all about ‘you get what you pay for’; particularly in web design and development.

2-      Specify Design Requirements, Before you Start the Project:

Sometimes clients stream in their new range of requirements at the time when their work is already well underway, and disturb the whole work flow and project timeline. It’s mostly related to the clients who have no clear idea of the work load and ask for rough time/cost estimates. It’s almost same as asking construction architect to quote for your house without telling him how many rooms you want in.

When such inquiries are addressed with automated proposals and generic quotes, the results are always frightening. We, the design and development companies too need to understand our professional responsibilities and need to educate clients about their real opportunities and challenges regarding their projects.

Once clients brief about their project, It’s far better to define how much work will be needed, and how it will be needed.

3-      Set  the Design Objectives:

Every web design company takes pride in meeting up with clients’ expectations. But sometimes… Sometimes things are not easy at all.

Design is not just piling up delightful visuals and nor is it doing colorful polishes to some layouts. It has some actions to perform, some jobs to fulfill, some objectives to meet. Knowing these objectives is crucial for successful design product. Clients must brief web designers what objectives they want their design to perform and likewise designers must also seek for functions that their product is going to do.

Know the rule, your duty is to meet clients’ needs. Period.

4-      Know the Audience meant for your Design:

Being playwright and being designer involves many things similar and common. Both need to know whom their work is meant for, better put as target audience. They need to know their demographics as their age group, their class favorites and taboos, their qualifications and all that follows.

It’s important. Isn’t it? Knowing this audience allows us to understand the scope of our design work at length. Once target market is known, design would ultimately be easily customized and tailored to meet up expectations of those viewers.

5-      Practical Deadlines are Great:

Defining deadlines for any work are necessary as they are critical for better time management, provided that they are practical. Even for the work that isn’t urgent, it must be laid bound to some time limits. A work that is systemized, summarized and organized logically has always far reaching influence.

Practical Deadlines!

6-      Stream In Content and Image, to avoid time lapses:

Any existing images that client wants to be fitted in design work must be given in decent and easily modifiable formats. For example if client wants to have his company/brand logo to be fitted in ad or brochure etc, he must provide it in vector format such as (.ai) or (.eps). JPEG is not a vector format and thus does not support to considerable resizes.

Now for Content! Before the design work starts, all the written content and images in their final form must be made available to the client. Often designer kicks off right away with the little information that’s available to him and soon after he has nothing to do but wait for other necessary pieces. Such time lapses can be pressing at times, so it must be made clear that client must himself be responsible for any revisions or modifications.

Though this is an extensive list and can be extended to tens of other paragraphs yet for first client meeting, this list would work considerably well. Well, what additions would you like to make to this list?

Do You Want 10-15% More Sales From Same Traffic || Then Avoid These Terrible Mistakes While Making an E-commerce Design

For last couple of weeks, we have been frequently contacted by various cart owners who say that they got an ecommerce site built and they have consumed much sweat of their brows into it, yet they aren’t getting any liquid return out of it. They even paled that despite having some genuine traffic, they weren’t able to convert it into customers.

While reviewing and redesigning their sites, I found tons of mistakes which were keeping prospects from making purchases. It would be worthwhile for many of my friends around to realize some of major mistakes which can actually be fixed with just little planning.

Little Product Information:

In traditional brick and mortar stores, customers can have a full view of the product. They can have the products close to their eyes and tight in their hands. All details regarding the product such as price, packaging, label, guarantees and testimonials are readily available for them so that they could fully satisfy their heart and mind before they roll money out of their pockets.
It’s daily experience for people like us that we hardly come across highly visual and textual detail description of the product. And if by any means, we happen to find some information that would be presented terribly enough to make customers take their heels.

Fix it now:           Make sure that you provide your customers with all that information which is necessary for them to make a purchase. Add all different aspects related to product and visual information highlighting necessary angles of the product.

Little or No Contact Information:

Customers don’t ever rise to any sales pitches which are coming from suspicious or dead alley. They want to know whom they are going to make a purchase from and where it is located and likewise, what are further details about the seller etc.
In most of sites that I reviewed, I observed that there was little or no information about the sellers. Just put yourself in consumers’ boots for a while and tell me would you make me a sale if you don’t know anything whatsoever about me. Would you?

Fix it now:           Bring your contact details where ever your customers want to have it. The header, top side bars or footer of your website are places where customers are likely to glance over for your contact info. So have it here before you lose any other customer.

Ambiguous/Irritating/Complex Checkout Process:

Frankly speaking, checkout is the most important part while getting into conversion rate of any cart site. Most of the sites don’t even bother providing with Guest checkout options while others have made it either too complex or have made it extra smart. Customers don’t feel easy to get along with such practices and prefer flying away.

Since this is most important part, let’s dive deeper into checkout process. Following are top optimization problems found in checkout process.

1-            Insecure Checkout: When visitors start feeling that their information isn’t getting proper care, they ultimately suffer from various suspicions and fears. At checkout, a balanced and mature mechanism implies fool-proof treatment of users’ information and helps nipping trust deficits.

2-            Not allowing Guest Users Checkout: As discussed earlier, allowing guest checkout shows benevolence towards consumers and likewise not allowing it shows prudence on behalf of sellers.

3-            Displaying website navigation during checkout: Checkout pages would be as navigation free as possible as it would curb any possible distractions. On the other hand, if navigation is fully functional as on other pages, users would be tempted to have ‘to and fro’ movements, thus being vulnerable to run down.

4-            Losing Customers’ inputs while any submission errors: Nothing could be more horrendous for both customers and sellers when any input gets down the drains. Users won’t ever like to fill the whole lot of info again and thus a potential conversion would ultimately be lost.

5-            Design layout causing sore-eyed flow: Exuberant, over flowing and rampant designs are cool but not cool enough to get users glued at checkout process. Make checkout process beautiful but not ‘hot’.

6-            Perplexing action buttons with same colors and acute proximity: Frankly speaking, so much buttons calling for action and that too at critical proximity are very offending. Not only make your action eye soothing, but also bring nice descriptions for them.

7-            Not providing point to point shopping progress: Obviously buying process carries specific number of phases and customers should know how far they’ve moved in that process or how many steps are left behind.  So, show your customers at which buying stage they’re now.

8-            Forcing unnecessary information out: Get only what’s strictly necessary and not any extra or irrelevant information in any case. Be precise!

9-            Cross selling and up selling during check out process: Though in brick and mortar stores customers cross selling and up selling. It’s quite natural for that mode as customers’ buying power and buying behavior could physically be gauged therein. But, on online shopping carts, it’s quite risky. I’d suggest make one sale at one time.

I am sure that getting these mistakes would be a great makeover for your existing carts. Now, see the infographic below for full understanding.

Why Pinterest’s Herald Wists Failed — A Lesson For Startups

There are billions of websites on the World Wide Web and web application development is compounding to new fantastic realms of journey. The guardians of all this parading web procession; tech entrepreneurs have mixture of experiences and often they gasp and puff their ventures.

Well, Pinterest is the hottest and most vibrant social network. Battalions of marketers and users have started grinding there within eye-winking span. But someone isn’t happy about all this Pinterest hype. Who’s he? David Galbrith– he is co-founder of Yelp and founder of Pinterest’s precursor, Wists which was first visual bookmarking website.

Telling his nostalgic vibes, David says that when he launched his ‘’ six years ago, he hoped he’d readily get a good deal of traction but the things happened otherwise. Yet he can proudly claim that he’s the founder of ‘visual bookmarking’. He must also be credited for RSS and Yelp. Talking about his ‘wist’, he says, he was a little unlucky because the time and technology wasn’t well cloaked for visual bookmarking and besides consumers weren’t psychologically ready to adapt with e-commerce, six years ago when wists was aired.

But Pinterest has been a great success up till now and it’s offering a great buzzing consumer base as well. Unluckily, wists couldn’t reap the success but David is undoubtedly a source of inspiration for many ground breakers. There is a simple insight that we can get from wists-to-pitnerest clip.

Web development and Web Designing is not about the creativity all the time. Understanding contemporary tech resources and consumer behaviors is rather more important to hold grounds in virtual world. There isn’t any doubt that E-commerce is the only respiratory organ for your business but there’re some impeding bottlenecks as well. So, E-commerce solutions can create sound and compatible scenario for you and prospects for success increase exponentially.