Magento + WordPress + Joomla & a bit of Rockstar. Apply Here

We are looking for an awesome Magento Developer who can rock n’ rolla with us. We are looking for people who like to be challenged daily, respected personally, and war-like ready to innovate and contribute meaningfully, and rewarded for excellence.

Sounds like your type? Get in touch with us. We’re excited to hear from you.

Position: PHP/Magento Expert

Experience: 2-4 PHP Programming experience with major experience on open source platforms like Magento, Joomla and WordPress

Required skills: Magento, Joomla, WordPress

What you will be doing? Well, as a back end developer you will do both, build and maintain the back-end technologies for our clients’ websites and be responsible for integrating a variety of systems and technologies to deliver an excellent user experience.

Things that impress us:

  • Extensive experience developing and customizing sites built on open source content management systems
  • Hands-on expertise with Magento, Joomla and wordpress
  • Good command over implementing and customizing existing modules and plugins
  • Experience in developing modules and extensions, from scratch = Plus

At RED SIGNAL we are made up of tight-knit, creative teams who enjoy a collaborative working environment, supportive management, individual development, industry leading clients, great benefits, and a rarity in the agency space, work-life balance. We are looking forward to hear from you. Apply at hr@redsignal.biz

 

Redesign. But Only Intelligently

Thinking about redesigning? Definitely it must be about increasing your revenue. Well, be cautious. The results you may see after redesign might not be the same as you are expecting. In fact, they often come opposite, just as Forrester study suggests, redesign provides a 44% chance to decrease performance, a 39% chance to decrease conversion, and a 25% chance to decrease average order value.

This is scary.

However, you can avoid it and for that you need to act more than a creative director. You need to incorporate smart intelligence tools across your entire design process.

Before you redesign……

Pretty obviously, you need to have insights from your existing web analytics. You need to spot your high performing pages, you need to spot the pages that drive more traffic and then compare them to see which ones are getting higher bounce rate than your website’s average bounce rate. These are the pages that you need to work on.

You need to understand how people interact with your website. Generally you can pull off insights from your analytics tools, but it’s better you get direct customer feedback from different tools, such as pop-ups etc. Qualaroo is a very good tool that you can choose to survey your visitors,

Moreover, you need to run a conversion test on your website’s different pages and see which elements are working and which aren’t. Simple A/B testing can get you the insights you need. For example, compare your products pages – one with product videos and others without videos. See if conversion rate of those pages with videos is higher than those without videos or not. If videos are not helping you convert your visitors, why not save money by not making videos.

Finally, there are heat mapping tools that you can apply on your website and see which elements in a page are getting visitors’ attention and which are not. Some tools even allow visitor sessions and allow you to learn their behavior that you’d have not known otherwise. Remember, heat mapping tools such as Crazy Egg or Click Tale .

While you are Redesigning……

Now that you know what pages are doing great and what are not. You know what elements are good and what are not. You also know most noticed sections within a certain page. Isn’t it a great information that you would ever need to pull off a great design.

So, be intelligent and translate all this information wisely into a redesign project.

Once you have your design ‘redo’, do the usability testing. It gives you the direct input about how your design will perform in a real life. Meanwhile, get your SEO guys straight onto your new design. It’s too easy to forget that even a great design needs Search Engine Optimization.

The Big Launch……

Everything’s been done systematically. But still, what’s the rush? You should run beta testing for good amount of time. This is not just an average activity at the end of design process. We do it to find and remove any roadblocks, validate newly introduced Call to actions, refine the design to it’s most intuitive possible layout. To get the most of your beta testing, run your regular marketing campaigns, discounts, PPC, email blasts and get as much data as possible. You would see the difference.

2 Things 2 Remember:

Your existing design is bad only when you can have the better one.

Your data is your true friend. Trust it.

 

If you are looking for an ecommerce partner to help you with your redesign, you know where to find us. We are always happy to sit with you, discuss your painpoints and get you on top of your game, AGAIN.

Looking to Outsource? Think Again

Sure, outsourcing isn’t everybody’s cake. It’s rather a strategic solution, just like Apple did in its early days. Oh my, you don’t know how it worked with Apple?

‘In 2007, Steve Jobs decided that he wanted a Glass Screen for iPhones, just a few weeks before their launch date. All suppliers from USA were approached but none of them undertook the contract, saying that deadline was impossible. So, with heavy heart, Steve turned to China where a factory set up a dormitory even before signing off the contract, so as their employers could work a 12-hours shift to meet the delivery in time.

After contracts were signed, 8,000 workers were roused from their beds to fit 10,000 iphones a day’.

Well, NO BODY is saying that Apple inc. outsources does not mean you should too, or Apple does not outsource means you shouldn’t too. It just means that every business has different short-term to long-term goals and objectives to achieve. In order to make better decision, it’s better asking first, whether Outsourcing suits your objectives and if yes, which objectives it does serve.

Most common reasons, companies outsource their projects:

It’s been 9 years since we are in web design and development business, making websites, ecommerce stores, mobile apps and so on. Companies from different parts of the world approach us and eventually engage us as their offshore outsourcing partner. There are certain reasons behind such engagements and partnerships, most common include:

  • Lack of access to the professional technical resources
  • Cash crunch preventing you from expanding your team
  • Core members wasting their time doing mundane and repetitive tasks
  • Deadlines for deliverable being pushed back due to resource crunch
  • Rapidly eroding capital base because of ballooning expenditure

IMG_21102014_125406

 

Outsourcing isn’t all that easy, btw. It involves serious challenges:

Definitely, there are many challenges involved in outsourcing. You would need to set up systems and processes to make sure projects are delivered in time and within budgets. Many partnerships just fail because there were no systems and no processes for project management. Other reasons behind failed partnerships include:

  • Misunderstanding of requirements
  • Lack of Quality assurance
  • Concerns about intellectual property
  • Security Differences in company processes
  • Communication/cultural barriers

So, Who is right Outsourcing Company for You?

Well, we are glad that at RED SIGNAL, outsourcing is just a matter of everyday work. We have a decade long industry experience and have delivered outsource web development  to clients in every part of the world. We understand the nuances of outsourcing services and that’s why we have established the right processes that guarantee projects’ delivery in time and in budget. You can measure our outsourcing expertise against following check list:

  • Long term experience in the field.
  • Have worked with clients similar to you.
  • Successfully executed both simple and complex projects.
  • Are proficient with a wide range of technologies and services.
  • Able to understand your business model and customer demands.
  • Has a collaborative culture with a focus on communication and transparency.
  • Committed to customer support and high quality.

Interested in working with Us?

If you are looking to outsource web development, web design or even iPhone app development and Android app development, we are always here to help you with that, talk to you and become your trusted IT partner. For more information,

Just write us at: info@redsignal.biz

give us a call at: +92 321 2423100

or Skype us at: Shah4moon

From EXPERTS – Some Best Practices to Hack eCommerce Growth

eCommerce – billion dollar industry today where 3 billion people are wired down to their toes and are always on the look to make purchases from their different gee-whiz gizmos, laptops and mobile phones. Yes, that’s what it is. Fancy that? Sure, every business mind likes this.

From the biggest urban brands (actually they already have gone high above the lane) of the world to countryside merchandiser, every 4th business mind finds himself attracted towards this industry. No surprise, if you too are one of those 4th business minds. Well, here is a thing (it’s bad). Not all ecommerce websites make money. Instead, some of them eat money. Reason……??? Let’s save them for an other day and talk about the right way to hatch an ecommerce business the right way, the safe way.

Isn’t it more like our job as Business Consultants to educate our clients and help them adopt and stay on top of the bargain. After all, we are a special species of ecommerce and we know what usually works and what always works. So here we go!

Note: There are hundreds to dozen hundreds tips, tricks and hacks. Following just happen to be on top of the list.

What’s Your eCommerce Strategy – Do You Even Have it

There is an old saying that goes as: Don’t dive into it without knowing its depth first. Believe it or not, 60 percent of ecommerce start-ups fail or fade in their 2nd or 3rd business year. Why? Because, leaders’ little to no understanding of digital ecosystem, poorly designed ecommerce stores, mis-marketing, wrong strategies for post-launch support. What else a business needs to fail! So, can you really avoid all this trouble and loss?

Yes, you can avoid it all, by creating a SOLID (seriously we mean it in caps) eCommerce Roadmap.

Yes, eCommerce roadmap is bible for you and other stakeholders toanswer all the in’s and out’s of your ecommerce business, allowing you to identify the open opportunities, the challenges lying around the business roads, the tools and technologies needed for system implementation, resources required to turn things into revenue , so on.

  • Ensure platform functionality meets the intended function. During platform selection, make sure individual functionality (e.g. Wishlists) meets the intended business or customer use. If not, customization will be required, which will likely add to project costs and timeline.
  • Build an ecommerce roadmap that spans a minimum of 18-24 months. Define critical platform needs for launch. Identify subsequent channel improvements to be implemented over post-launch project phases. This provides two crucial benefits: it enables incremental revenue increases from a quicker launch cycle to help defray the costs of subsequent phases and provides the flexibility to react to changing market needs or conditions.
  • Create a Change Management plan that addresses operational and organizational issues and considers internal and external stakeholders. The way things have always been done is not always the best way. Look for opportunities to improve and simplify business processes.

ecommerce strategy

The Hands and Minds Behind – Your Internal Team

After launch, what comes next?

The most powerful and the most expensive ecommerce software, powered by the best ecommerce company of the world wouldn’t help a hair if people operating it do not know their way pretty well around the platform. Even in its barest forms, the implementation of ecommerce platforms requires diligent execution from your executive team, marketing, merchandising, customer services, admin and IT departments.

There’s no room for noobs in this whole eCommerce bargain. eCommerce Professionals, however, can handle these problems fairly easily, and reduce the risks involved in your ecommerce projects.

See Things Through Bigger Lens – Be Future Ready

It’s frightening to see how quickly or blindly companies adopt the solutions and strategies that fix some problems while at the same time, opening the doors for newer ones. It’s something like a doctor who prescribes his patients to drink because they can’t digest – who knows what you would call it. What’s good in such cases is to stay open for customizations or even re-platforming if required – beware no company wants to migrate to another platform for fun. It’s a major move and is advised only in cases where saying Good Bye to the existing solution is the only way.

At RED SIGNAL, we never lose our sight from the bigger picture. Every time we work with our clients, we encourage them to address immediate issues by innovative technology hacks, and not at the loss of flexibility and predictability.

Give it Your Personal Time and Care – Some things Money Can’t Always Solve

Finally, stay patient. Only Hollywood can solve challenges overnight. In our ecommerce ecosystem, it takes time to solve things, get the business on the right footings and then keep it strong there. Engage your team members very actively, make them a single unit working in the same direction. And when you have done it, thank our experts for sharing their experience with you. Cheers

Bonus TIP

Online retail is in continuous flux – always changing. Merchandisers and retailers are realizing that it’s more viable business model and more profitable too. Meanwhile, users are getting technology-adaptive too. This is the present and this not going to change in times coming ahead. It’s not only the small/midsized brands and retailers who can’t afford big retail space, retail dinosaurs like Indigo/Chapters in Canada are also closing stores and moving into online ecosystem.

Perhaps, it’s your turn now. Pay very close attention to small details and avoid the mistakes that 90% others have and are making. In case of any help and assistance, you know where to find us. A phone call, a friendly message, an email you can reach us by any means you like.

Ultimate Design Guidelines For Mobile E-commerce

‘Delightful user experience, like never before, has taken paramount importance in terms of successful mobile e-commerce’. In order to keep users rabidly engaged with site’s content, design aesthetics coupled with effortless usability and accessibility are uncompromising.

Rapturous technological commotion in smartphone mania has led to unprecedented smartphone user base. Interestingly, these users are getting more and more interested in buying and shopping with their swipe, tap and pinch gestures. This newly found buying behavior of smartphone users has brought new adventures for E-sellers and with some wise and well planned user experience techniques, they can really take their sales to the top.

Success of any e-commerce project hinges upon how well e-seller intuits what consumers want.

Latest research reports rolled out by various institutions, authenticate too by Google’s head of global mobile sales and strategy, Jason Spero, show that frustrated mobile experience lets users tear down their pre-conceived brand notions, only to take their wallets out at some other seller. On the other hand, if a brand successfully manages to stoke customers’ aesthetic lust and triggers delightful user experience, consumers happily engage themselves into business with those brands. Nevertheless, creating such a delightful user experience is not an easy task for designers.

Note: This article specifically has been written in context of design approach relating only to mobile sites and apps.

Keeping consumers’ behavior in account, we can try out the design rules that have now been raised to the standards of web & mobile scriptures, and following them would at the least, if not resounding success,  help you avoid utter failures.

Let’s first start with design approach relating to mobile E-commerce usability and accessibility to be fine-tuned into Home Page, Interface Navigation Modeling, Product Displays, Shopping Carts and Checkout Process.

1-      Home Pages:

In mobiles’ perspective, home pages have to stand for different purpose other than clipping bits of entire web pages. They are rather about providing users up front what they are looking for. For this reason, home pages must only carry the most important bits of information such as search products, product categories, links to featured site area and promotional stuff etc.  Generating strong yet balanced visual impact is strongly recommended in portraying desired information on home pages.

Tiled Layout, commonly referred as single column display can help in showing ‘site information’ elegantly without running the risk of being cluttered and littered. From this tiled interface, users would move any way they desire and see what they are looking for. Following examples reflect some nice Home Page design trends.

Tiled Links Listing extending downwards acts as central hub for moving onto important site areas. Similarly, visual marketing propagation puts makes home page rather close to perfection.

2-      Global Navigation Modeling:

Though Home Page often acts as seamless hub for remaining site areas yet separate navigation space model is required to fine tune users’ site experience. The key here is simplifying the things as ‘Simplicity equates usability’ where as complexity leads to perplexity. Applying too much pagination and information ramification would terribly play down at whole site/app structure.  So, while designing, it is core responsibility of designers to figure out interface which could imbue all paradigm shifting features at the surface and nothing important is buried under mazy layout.

Side Bar Navigation lets users quickly move back and forth in all site areas fearlessly. For large E-commerce stores, such an interface helps categorizing informational architecture.

T

Though all information is categorized yet end impact is ‘cluttered’. Navigation Interface should be harmonic; either single columned or double comlumned.

There are different design approaches in which main site navigation can be steered up. Most commonly seen navigation is normally header/footer based but trend of ‘Side Bar navigation’ has been rising lately. Facebook iOS app is prime example of this latest roll in/roll out navigation. Unlike sticky navigation, this navigation menu shows up only when thumb is rolled from the sides of screen. Hover controls, Symbolical icons and in page modal windows don’t only help simplifying things, they also empower users to control information the way they want to see.

‘Aesthetics’ is still powerful key to trigger the emotions which may increase consumers’ buying probability.

 

3-      Product Displays:

Single Page Scrollable Product Display

Categorical product management with strong visual displays and sufficient ‘unique selling points’ can never be more important than they are now. Initially products can be shown either in table displays or even in grid display. Particular product can also be shown through two different ways, first ‘single page product display’ and other ‘tab format’ allowing chunked product display with relevant marketing mix details as shown in the

Accordion/Tab oriented product display applied by Samsung

Samsung’s product display . ‘You only see what your eyes want to see’ and you would see what your mind wants to see’. Contrary to tab/accordions display, Single Page Product Display urges users to do lot of scrolling but it finally liberates users from working with accordions or tabs carrying detailed product information.Office Depot rolls out such a product display as can be seen in figure here.

How much products could be and should be shown in product pages? You can sell only those products to consumers which you can have shown them, particularly in mobile environs. But at the same time, large number of products shown collectively also betray to bafflement. So, for large retailers, it’s challenging to choose which products to show and which to not. I may have not any data to support which products would score best on your front lines, but we can surely have ample anecdotal data to learn ‘how’ any products on the site floor can get more and more customers.

Shopping Carts:

Even the best products would fail when shopping cart layout is quirky and flashy. Shopping cart must only carry the information that is highly requisite and indispensible such as save order, add to favorites, delete order, update order shipping information and checkout etc.

Any frustration or dead end at this ending phase of purchase could ultimately lead to shopping cart abandonment which is a total nightmare for any e-seller. Nevertheless, keeping things intuitively aligned and available on page would substantially increase conversion rates. In order to ensure information accessibility, like on product pages, here on shopping cart, you can again employ ‘tabs/accordion’ display pattern which will allow users to see their order details rather in intelligible chunks.

Checkout:

‘Seal the Deal’. It’s more of a process than any pattern, so usability and functionality are crucial for maintaining efficient conversion rate. Checkout process inherently involves number of steps, at the least 4 to 5, initiating from shopping cart to confirm order. Established brands can use as many steps as they like because consumers are pretty much sure in their purchase with them. On the other hand, newer brands or small retailers must have to be strictly specific about the information that they want for moving their products to the consumers.

Well, regardless of number of steps involved in a checkout process, most important thing is to design this checkout process in uni-dimension; i-e, linear. Unlike non-linear checkout process which is intimidating and frustrating for users due to its randomly propelling steps into steps layout, linear checkout process is end-destined, never to incur back and forth engagements. So, secret to ensure usability is to make checkout ‘linear’ and ‘smart’.

Quick Recap:

With exponential increase of smart phone users, e-commerce are seeing highly attractive marketplace to sell their products. Now it’s designers who are key players of running their mobile storefronts successfully. We have seen above that:

1-      Home pages must seamlessly show up as hub of important site areas. Strong visual identity is rather crucial for initially impressing consumers and keeping them rabidly engaged with site content.

2-      Global Navigation must be ubiquitous, even when being rolled out through user ‘gestures’. Making use of gestures is quite interesting but don’t abuse them.

3-      Product pages are content nucleus and must be designed in way to stoke customer’s lust so as to demand desired prices from consumers. These products can be shown through various design approaches including single page product display and accordions/tabs format.

4-      Shopping Cart act as product carriers that consumers have opted to buy, either in time or in future. Shopping cart abandonment must be ensured through setting accessibility features upfront in design interface.

5-      Checkout process must be uni-directional as back and forth shifts around various site areas would ultimately trigger confusion and intimidation among consumers.

About Red Signal:

Since 2005, Red Signal has been continuously providing quality end-to-end IT solutions for a range of key vertical industries and horizontal competencies, ecommerce solutions in particular. From idea consultation to product execution, Red Signal is poised to deliver new generation of products and services and help our clients in competing successfully in continually shifting IT marketplace.

Revolutionize E-Commerce — Retail Lessons For E-Commerce Websites

Though ecommerce is reaching newer horizons of success every day but frankly speaking this ecommerce experience isn’t much successful in triggering the real life shopping experience which we generally cherish while shopping in a shopping mall or a shopping market. It’s missing ‘fun’ element. Normally ecommerce venture starts from Google or Amazon and after submitting a particular search request, number of results appear from where you scan for the cheapest deal offered. Sometimes it starts from a retailer’s store where you go through a whole range of articles and, if lucky enough, you stumble upon your ideal purchase. But, still it misses the real time shopping experience that carries social experience. Doesn’t it? Almost all of us shop around with our friends and family and find it better to consult with them before making any purchase decisions. That’s why shopping is fun!

So ecommerce solutions need some social upgrades which in turn, would not only enable sellers reach broader consumer markets but would simultaneously help customers find blissful social experience as well.  Following few steps would surely help in stepping towards revolutionary e-commerce experience.

Let People Speak Their Heart:

Buying experience is all about finding desired products both easily and interestingly. We share and consult various aspects of products with others. Currently many brands have attached a ‘want’ button with the products but this performs quite poorly in social aspects as it blatantly intrigues ‘sales pitch’.

If visitors are allowed to emote about product in frank manners, ultimately it would create more engagements. Buttons such as weird, amazing, cool, interesting would enrage follow up comments and could even lead to viral broadcast across social realms. Let consumers speak what they think of your products.

Showcase What’s Hot:

Allowing users to share their thoughts over your products would ultimately let you know which they liked most and which they didn’t. You would, as a result, know which product is “hot cake” in your inventory. Featuring these products would allow users know the buying trends of other shoppers.

One Click Shopping:

Currently e-commerce sites involve too many unnecessary stages in a shopping process. Now there’s a need to make ecommerce as simple as possible. Apple’s iTunes store has shown us the trick by ditching cart and introducing one click shopping environment.

Even in the real life, cart is a mere drag and shoppers feel uneasy with that. Shopping is as simple as liking an article and then simply ordering for it. That’s what we can achieve in e-commerce as well.

Get Your Mobile Ecommerce into Action:

Figures about social media engagement over mobiles are getting increasingly interesting. Recent stats show that more than half of Facebook users use Facebook at their mobiles. Desktops are losing their grounds steadily. So it’s time to make most out of this scenario.

After creating social coating over your products, try to catch the customers over their mobiles. Make sure that you are easily found on mobiles and that you have breathe-easy shopping environment.

Ecommerce is undoubtedly a gold mine and lots of entrepreneurs are making fortunes out here. Don’t forget to visit our web application development services before you jump in the bandwagon!

Do You Want 10-15% More Sales From Same Traffic || Then Avoid These Terrible Mistakes While Making an E-commerce Design

For last couple of weeks, we have been frequently contacted by various cart owners who say that they got an ecommerce site built and they have consumed much sweat of their brows into it, yet they aren’t getting any liquid return out of it. They even paled that despite having some genuine traffic, they weren’t able to convert it into customers.

While reviewing and redesigning their sites, I found tons of mistakes which were keeping prospects from making purchases. It would be worthwhile for many of my friends around to realize some of major mistakes which can actually be fixed with just little planning.

Little Product Information:

In traditional brick and mortar stores, customers can have a full view of the product. They can have the products close to their eyes and tight in their hands. All details regarding the product such as price, packaging, label, guarantees and testimonials are readily available for them so that they could fully satisfy their heart and mind before they roll money out of their pockets.
It’s daily experience for people like us that we hardly come across highly visual and textual detail description of the product. And if by any means, we happen to find some information that would be presented terribly enough to make customers take their heels.

Fix it now:           Make sure that you provide your customers with all that information which is necessary for them to make a purchase. Add all different aspects related to product and visual information highlighting necessary angles of the product.

Little or No Contact Information:

Customers don’t ever rise to any sales pitches which are coming from suspicious or dead alley. They want to know whom they are going to make a purchase from and where it is located and likewise, what are further details about the seller etc.
In most of sites that I reviewed, I observed that there was little or no information about the sellers. Just put yourself in consumers’ boots for a while and tell me would you make me a sale if you don’t know anything whatsoever about me. Would you?

Fix it now:           Bring your contact details where ever your customers want to have it. The header, top side bars or footer of your website are places where customers are likely to glance over for your contact info. So have it here before you lose any other customer.

Ambiguous/Irritating/Complex Checkout Process:

Frankly speaking, checkout is the most important part while getting into conversion rate of any cart site. Most of the sites don’t even bother providing with Guest checkout options while others have made it either too complex or have made it extra smart. Customers don’t feel easy to get along with such practices and prefer flying away.

Since this is most important part, let’s dive deeper into checkout process. Following are top optimization problems found in checkout process.

1-            Insecure Checkout: When visitors start feeling that their information isn’t getting proper care, they ultimately suffer from various suspicions and fears. At checkout, a balanced and mature mechanism implies fool-proof treatment of users’ information and helps nipping trust deficits.

2-            Not allowing Guest Users Checkout: As discussed earlier, allowing guest checkout shows benevolence towards consumers and likewise not allowing it shows prudence on behalf of sellers.

3-            Displaying website navigation during checkout: Checkout pages would be as navigation free as possible as it would curb any possible distractions. On the other hand, if navigation is fully functional as on other pages, users would be tempted to have ‘to and fro’ movements, thus being vulnerable to run down.

4-            Losing Customers’ inputs while any submission errors: Nothing could be more horrendous for both customers and sellers when any input gets down the drains. Users won’t ever like to fill the whole lot of info again and thus a potential conversion would ultimately be lost.

5-            Design layout causing sore-eyed flow: Exuberant, over flowing and rampant designs are cool but not cool enough to get users glued at checkout process. Make checkout process beautiful but not ‘hot’.

6-            Perplexing action buttons with same colors and acute proximity: Frankly speaking, so much buttons calling for action and that too at critical proximity are very offending. Not only make your action eye soothing, but also bring nice descriptions for them.

7-            Not providing point to point shopping progress: Obviously buying process carries specific number of phases and customers should know how far they’ve moved in that process or how many steps are left behind.  So, show your customers at which buying stage they’re now.

8-            Forcing unnecessary information out: Get only what’s strictly necessary and not any extra or irrelevant information in any case. Be precise!

9-            Cross selling and up selling during check out process: Though in brick and mortar stores customers cross selling and up selling. It’s quite natural for that mode as customers’ buying power and buying behavior could physically be gauged therein. But, on online shopping carts, it’s quite risky. I’d suggest make one sale at one time.

I am sure that getting these mistakes would be a great makeover for your existing carts. Now, see the infographic below for full understanding.

Apple Unbeatable With $ 560B Market Cap — iPhone Makes Apple the World’s Most Valuable Company

As of July  2012, Apple has reached yet another milestone of having $599 per share which means that its total market capitalization gets to $ 560 B. Below is picture taken from Google Finance today.

As far as I can look back into past, Apple was never that much highly applauded tech celebrity around the world. Untill 2006, people only knew about Apple and its service and as soon as iPhone broke into the world, Apple has risen like any mythical phoenix.

So, lets dig into Apple mania.

  • Apple has sold 218 million iPhones uptill now which in return have generated a stream of revenue which MSFT’s whole range of services collectively cannot compete with.
  • iPhone produced $22.69b in last quarter which comprises 58% of the total revenue of the company.
  • Apple’s total revenue generated from Oct 94 to Sep 06, was just $139b, whereas iPhone’s total revenue generated in last 5 years is $143b.

Though users feel quite elated while using touch screen interface and watching highly visual icons yet iPhone apps have given iPhone the life that once Apple could only dream of. iPhone app development have brought millions of apps in App store and users use them all the time for making their experience more pleasant.

iPhone’s biggest competitors are Google and Samsung. Google’s open source Android OS and Samsung’s Galaxy line aren’t leaving the ground empty any more. What comes next, I leave it for you to think.

Let’s watch Apple’s Success story below:

How do you feel about Apple and its iPhones?

Magento eCommerce Solutions | Magento SEO Can Put A Jam Pack Rush Over Your Site

 

Though e-commerce enjoys lion’s share in any of the world business’s RIO yet for many of beginners, this picture hasn’ been coupled with fruitful results. Truly speaking, main reasons for that can’t wholly be attributed to e-commerce bottle necks; they are rather related to SEO of their sites.

There are many a brilliant e-commerce platforms such as magento, prestashop, osCommerce etc and all have their particular “yes & no’s”. Since, magento ecommerce is one of top adoptions in ecommerce solutions, so talking about Magento SEO would be of great help to thousands of our friends out here.

Magento & Some Basic Technical SEO:

Magento is undoubtedly extremely SEO friendly as it has quite large number of SEO plugins. After you’ve enabled server URL rewrites, you should move on to header settings.

Replace Default Title:

Your Magento, by default, carries the title of ‘Magento Commerce’ and for having traffic driven to your ecommerce site, replace it by some descriptive title. Do some research in your particular business niche and get words which are more likely to get higher rankings.

Search Engines also follow human like complex intelligence system.  So bear in mind that:

  • Proximity matters most. Your best content words should be closer enough to the title so that these words are readily visible for search engines.
  • Besides, getting these words to front lines would allure readers to dive deeper into your page.

In order to change your title; ‘Magento Commerce’, move to Configuration — > Design — > HTML Head and put some other title. This would serve as title for not only your main page but for other non-content pages which do not have any custom titles such as ‘Contact Us’ etc, too

Adding your store name to all pages titles is also crucial. So, in ‘Title Suffix’ it’s advised to put store name. As told earlier, proximity of keywords is critical, keep the ‘prefix’ empty. Likewise, ‘Index, Follow’ must be set in for all production environment.

In <head> section of your code, adding canonical tag; tag which tells search engines which URL it should have for that particular page, is sometimes helpful.

CMS in Magento:

Though Content Management System; widely known as CMS  in Magento isn’t fully mature up till now, yet it allows most handsome usability and flexibility. After decent and workable content has been written in CMS pages, get SEF URL Identifier and then move to Meta Data tab to fill description for each CMS page that needs to be ranked with.

As in headers, you left title prefix blank, it’s better to keep ‘Keywords’ empty as well. Since description states what information page carries with, it’s important to keep description users’ centric so that they are encouraged to click through.

Using auto generated meta description is quite careless adoption since by then, it’s left at the behest of search engines. Thus, well thought of and hand written description would serve your business well.

Category Optimization in Magento:

Though Magento allows you to append categories’ names with product URL’s path, yet it doesn’t provides with handsome support with this feature. Disabling this feature could be handy as it nips down ‘duplicate content issues’.

Go to Configuration — > Catalog — > Search Engine Optimization and set here ‘ Use categories path for URLs to ‘NO’.

Likewise, setting the details of each category is also crucial to Magento optimization. Go to System — > Catalog — > Manage Categories. Some of important fields here are described below:

  • Meta Description:    While on search engine listings, descriptions written here would be first visible to users. So put user driven descriptions here.
  • URL Key:                  Keeping URL Key should be kept pithy; short and keyword enriched, is rather more important. Removing stop non content words such as ‘the, and, for etc.’ is advisable.
  • Page Title:                Page Title should be left empty so that category name including parent categories be used therein. The title will be same as input with parent category, when customized.

Product Optimization in Magento:

Relax! Product optimization is quite same as categories optimization in Magento.

For each store view, set the Meta information for both ‘Default Values’ and each ‘Store View’. It must be kept in mind that this ‘Meta Title’ would overwrite whole page title and just title prefix/suffix and product name would be left.

I am afraid, while dealing with Magento SEO, image aspect is often neglected. But, frankly speaking, writing nice alt tags for images and properly naming image files would give you some attractive traffic from various image search engines. Besides, this would allow your lesser literate readers to know what otherwise would have gone down the drains for them.

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Sheryl Sandberg, Facebook’s Long Held COO To Join Board Of Directors – Some Career Lessons From Sheryl’s Professional Profile

Facebook had long been criticized for not having any of the females in its board of directors. Well, Facebook has finally decided to do away at least with this stigma. According to news reports, On Monday, Facebook’s dream girl; Sheryl Sandberg has been finally ascended to its Board of Directors.

                ‘Sheryl Sandberg has been working as Chief Operating Officer since 2008 and handled all the chores related to sales, marketing, business development, human resources, public policy and communications. During her tenure, Facebook rose up from US $ 150 million to US 104 billion IPO valuation. At 43, she has grown rather more prolific and has become billion dollar brain in the Silicon Valley and it isn’t over yet’.

Earlier Facebook’s bench of directors was quite same as any men’s club but with Sandberg it would get more effective. Existing board members are:

  • Mark Zuckerberg; Founder and CEO
  • Marc L. Andreessen, Andreessen Horowitz
  • Erskine B. Bowles, President Emeritus, University of North Carolina system
  • James W. Breyer, Accel Partners
  • Donald E. Graham, Chairman and CEO, The Washington Post Company
  • Reed Hastings, Chairman and CEO, Netflix
  • Peter A. Thiel, Founders Fund

Facebook’s public mate, Mark Zuckerberg, in a press statement said, ‘Sheryl has been my partner in running Facebook and has been central to our growth and success over the years’. He added, ‘Her understanding of our mission and long-term opportunity, and her experience both at Facebook and on public company boards makes her a natural fit for our board’.

Key Motivational Lessons From Sheryl’s Career:

Undoubtedly, Sheryl is one of the world’s only self-made tens of billions dollars worth lady. It’s been reported that she got paid $30.87 million last year, thus became the most highly compensated employee of the company in 2011. Apart from that, with her 27 million shares, 25 million restricted stock units vested included and above 14 million unvested units excluded, she will have $1.6 billion paper fortune by the end of 2012.

There are some career insights that Sheryl has often shared at her public speeches and interviews. So it’d be million dollar experience to read them as well, particularly for ladies.

1-      Do work with weird but brilliant person:

This is the most inspiring and motivational lesson derived from Sheryl’s career profile. She, quite confidently, says that don’t ever be afraid of working with weird people provided that they are brilliant and visionary.

Not everyone likes to work with Mark Zuckerberg. He’s got quite flaky taste, never suitable for corporate identities. He can slit throats of big animals, can cut a deal to acquire other businesses at inflated rates even without consulting his other members of the board and can even wear hoodie while meeting with his investors. He’s weird.

But Sheryl left the then world’s top firm Google and decided to stand for Facebook. Zuckerberg-Sandberg tag team has been so successful that they increased their revenues from $150 million to $4 billion in just 3 years.

2-      Don’t be afraid to leave at 5.30 from work

If you are confident that you are doing great job, don’t be afraid to sign off at 5.30 from your office. Earlier at Google, she did it regularly and now at Facebook too, she is doing same. Being a mother since 2005, it was only last year when she made her exit time publicly known.

Sheryl says that her leaving work at not dead late time would encourage other male and female workers to be confident enough to follow her suit.

3-      Achievement Gap and Ambition Gap:

Sheryl is of the view that mediocrity spurs only from ambition gap. She says that people, especially women must really lean deeper into their careers and stay determined to hold on work force. Achievements don’t come by miracles; only high ambitions drive you the way to achievements.

4-      Don’t ever leave your job before you leave:

Common work force never really gets its head into the work as it always feels leaving the job at some suitable time. This never allows employees to work passionately. In case of ladies, they never tend to work with the sweat of their brows as they keep themselves assured that some day they would drop of their career at the behest of their family life.

Sheryl says not to leave job even a single day before you leave it practically. Keep determined and dedicated to your job as long as you are on the floor.

Red Signal is a premier web development company and here we have +100 professional web designers, web application developers. We are always keen to share you the insights which would not only help you in building sound grounds for your business but would also help you in earning aspiring and stimulating corporate identity.