iBeacons & RED SIGNAL — We’re Pushing Boundaries further & faster

Often biggest changes in technologies come around from smallest beginnings. Just last summer in 2013, Apple announced iBeacon, a nerd-dragging feature allowing mobile apps (iOS and Android) to behave and respond in a location-awareness ecosystem – indoor mobile communication. Well, that’s the concept.

Imagine if your mobile app could sense the position of its users and then send them notifications, loyalty cards, discounted deals or any other thing right into their mobiles that otherwise your shopping assistant would only tell. Sounds Interesting?

Now that is something interesting. Let’s see what iBeacons really are and how they are going to change the way indoor mobile communications.

What is iBeacon, anyways?

‘iBeacon’ (or just ‘beacon’) is an indoor positioning system — say GPS, but inside offices, stores, universities etc. — that is engineered to be low cost and ultra-low power working with iOS 7 devices to provide directional, informational, and other services. Connected with Apple’s native Location Services like GPS, Wi-Fi mapping, and cell tower triangulation, iBeacons detect when you approach or leave, and estimate your proximity and deliver you the content accordingly. So, no misfires.

It can also be disabled in Settings: Privacy should you not want to make use of it.

At RED SIGNAL, We’re taking iBeacons a bit further, a bit faster:

Being at the sharp end of technology gives us unique opportunities to work on latest tools and technologies. It’s been quite some time now, since we have been working with iBeacons and experimenting their some amazing potentials in our real world. A moment of pause here, don’t forget to visit our complete range of mobile apps development solutions.

Irfan-Danish

‘To state the obvious, iBeacon is totally game changer. Using Bluetooth to send ads and push notifications between nearby devices really fascinates most of us’. says Irfan Danish (Principal Software Engineer @ RED SIGNAL)

We’re in the final phases of delivering world’s most fascinating and first enterprise grade multi-retailer platform that leverages beacons to their full potential, while allowing retailers to deliver a whole new range of directional, informational and promotional services according to their proximity to iBeacons device. What’s more is that our is the only enterprise-grade solution that lets retailors and brands to create, manage and then deliver the alerts, notifications, suggestions and recommendations to app users, whether they are in the store or are in neighborhood.

Similarly, we have introduced contextual messaging for EventBuizz (some of very popular Event Management apps available today), using ibeacons. It all takes EventBuizz to new realms of host/attendee interaction and engagement, while helping attendees pick up their badges faster and get more involved in the sessions they attend. One key feature of the app allowed for real-time audience interaction during sessions, where attendees can network with other attendees in that session, participate in a discussion forum, and answer live audience polls.

Other use cases could include allowing sponsors to show content as attendees approach their booth or match attendees based on profile to make networking more efficient.

How it Works ( Example in context of Point of Sale retail marketing):

Bluetooth? Turned On. iBeacon enabled mobile app? Downloaded. Location Services? Accepted. Push Notifications? Allowed.

how-ibeacon-works-step1

That’s it. This is what makes magic ‘real’. Now imagine, you have a retail store with iBeacons on different places. John heads towards the store with his smartphone in his hands or pockets. As soon as John comes into iBeacons’ proximity, his phone would start receiving signals from the beacons. Say, he is at the entrance, the beacon set in the window sends him a welcome message. John enters the store, starts roaming around. Every time he enters into a particular beacon’s range, he would get different message on his mobile screen, such as discounted prices, special promotions, time-limited coupons etc.

See, No Salesman! That’s just the start. The end is where you stop thinking.

 What Next? Here’s the Future.

 

iBeacon as you see it today is just the initial offering. The uses are endless, and we expect to see it combined with other applications that exist in the marketplace today. Combining iBeacon technology with point-of-sale will provide consumers with a shopping experience that is fast and easy and that fulfills both the consumer’s and retailer’s needs.

If you are looking for highly professional team of mobile developers, with some seriously hands on battling with mobile technologies, we need to talk. Not to toot our own horns, as a leading mobile apps development company, we are made of very high end technologists, Mobility consultants, iOS developers and Android Developers.

From EXPERTS – Some Best Practices to Hack eCommerce Growth

eCommerce – billion dollar industry today where 3 billion people are wired down to their toes and are always on the look to make purchases from their different gee-whiz gizmos, laptops and mobile phones. Yes, that’s what it is. Fancy that? Sure, every business mind likes this.

From the biggest urban brands (actually they already have gone high above the lane) of the world to countryside merchandiser, every 4th business mind finds himself attracted towards this industry. No surprise, if you too are one of those 4th business minds. Well, here is a thing (it’s bad). Not all ecommerce websites make money. Instead, some of them eat money. Reason……??? Let’s save them for an other day and talk about the right way to hatch an ecommerce business the right way, the safe way.

Isn’t it more like our job as Business Consultants to educate our clients and help them adopt and stay on top of the bargain. After all, we are a special species of ecommerce and we know what usually works and what always works. So here we go!

Note: There are hundreds to dozen hundreds tips, tricks and hacks. Following just happen to be on top of the list.

What’s Your eCommerce Strategy – Do You Even Have it

There is an old saying that goes as: Don’t dive into it without knowing its depth first. Believe it or not, 60 percent of ecommerce start-ups fail or fade in their 2nd or 3rd business year. Why? Because, leaders’ little to no understanding of digital ecosystem, poorly designed ecommerce stores, mis-marketing, wrong strategies for post-launch support. What else a business needs to fail! So, can you really avoid all this trouble and loss?

Yes, you can avoid it all, by creating a SOLID (seriously we mean it in caps) eCommerce Roadmap.

Yes, eCommerce roadmap is bible for you and other stakeholders toanswer all the in’s and out’s of your ecommerce business, allowing you to identify the open opportunities, the challenges lying around the business roads, the tools and technologies needed for system implementation, resources required to turn things into revenue , so on.

  • Ensure platform functionality meets the intended function. During platform selection, make sure individual functionality (e.g. Wishlists) meets the intended business or customer use. If not, customization will be required, which will likely add to project costs and timeline.
  • Build an ecommerce roadmap that spans a minimum of 18-24 months. Define critical platform needs for launch. Identify subsequent channel improvements to be implemented over post-launch project phases. This provides two crucial benefits: it enables incremental revenue increases from a quicker launch cycle to help defray the costs of subsequent phases and provides the flexibility to react to changing market needs or conditions.
  • Create a Change Management plan that addresses operational and organizational issues and considers internal and external stakeholders. The way things have always been done is not always the best way. Look for opportunities to improve and simplify business processes.

ecommerce strategy

The Hands and Minds Behind – Your Internal Team

After launch, what comes next?

The most powerful and the most expensive ecommerce software, powered by the best ecommerce company of the world wouldn’t help a hair if people operating it do not know their way pretty well around the platform. Even in its barest forms, the implementation of ecommerce platforms requires diligent execution from your executive team, marketing, merchandising, customer services, admin and IT departments.

There’s no room for noobs in this whole eCommerce bargain. eCommerce Professionals, however, can handle these problems fairly easily, and reduce the risks involved in your ecommerce projects.

See Things Through Bigger Lens – Be Future Ready

It’s frightening to see how quickly or blindly companies adopt the solutions and strategies that fix some problems while at the same time, opening the doors for newer ones. It’s something like a doctor who prescribes his patients to drink because they can’t digest – who knows what you would call it. What’s good in such cases is to stay open for customizations or even re-platforming if required – beware no company wants to migrate to another platform for fun. It’s a major move and is advised only in cases where saying Good Bye to the existing solution is the only way.

At RED SIGNAL, we never lose our sight from the bigger picture. Every time we work with our clients, we encourage them to address immediate issues by innovative technology hacks, and not at the loss of flexibility and predictability.

Give it Your Personal Time and Care – Some things Money Can’t Always Solve

Finally, stay patient. Only Hollywood can solve challenges overnight. In our ecommerce ecosystem, it takes time to solve things, get the business on the right footings and then keep it strong there. Engage your team members very actively, make them a single unit working in the same direction. And when you have done it, thank our experts for sharing their experience with you. Cheers

Bonus TIP

Online retail is in continuous flux – always changing. Merchandisers and retailers are realizing that it’s more viable business model and more profitable too. Meanwhile, users are getting technology-adaptive too. This is the present and this not going to change in times coming ahead. It’s not only the small/midsized brands and retailers who can’t afford big retail space, retail dinosaurs like Indigo/Chapters in Canada are also closing stores and moving into online ecosystem.

Perhaps, it’s your turn now. Pay very close attention to small details and avoid the mistakes that 90% others have and are making. In case of any help and assistance, you know where to find us. A phone call, a friendly message, an email you can reach us by any means you like.