Though e-commerce enjoys lion’s share in any of the world business’s RIO yet for many of beginners, this picture hasn’ been coupled with fruitful results. Truly speaking, main reasons for that can’t wholly be attributed to e-commerce bottle necks; they are rather related to SEO of their sites.
There are many a brilliant e-commerce platforms such as magento, prestashop, osCommerce etc and all have their particular “yes & no’s”. Since, magento ecommerce is one of top adoptions in ecommerce solutions, so talking about Magento SEO would be of great help to thousands of our friends out here.
Magento & Some Basic Technical SEO:
Magento is undoubtedly extremely SEO friendly as it has quite large number of SEO plugins. After you’ve enabled server URL rewrites, you should move on to header settings.
Replace Default Title:
Your Magento, by default, carries the title of ‘Magento Commerce’ and for having traffic driven to your ecommerce site, replace it by some descriptive title. Do some research in your particular business niche and get words which are more likely to get higher rankings.
Search Engines also follow human like complex intelligence system. So bear in mind that:
- Proximity matters most. Your best content words should be closer enough to the title so that these words are readily visible for search engines.
- Besides, getting these words to front lines would allure readers to dive deeper into your page.
In order to change your title; ‘Magento Commerce’, move to Configuration — > Design — > HTML Head and put some other title. This would serve as title for not only your main page but for other non-content pages which do not have any custom titles such as ‘Contact Us’ etc, too
Adding your store name to all pages titles is also crucial. So, in ‘Title Suffix’ it’s advised to put store name. As told earlier, proximity of keywords is critical, keep the ‘prefix’ empty. Likewise, ‘Index, Follow’ must be set in for all production environment.
In <head> section of your code, adding canonical tag; tag which tells search engines which URL it should have for that particular page, is sometimes helpful.
CMS in Magento:
Though Content Management System; widely known as CMS in Magento isn’t fully mature up till now, yet it allows most handsome usability and flexibility. After decent and workable content has been written in CMS pages, get SEF URL Identifier and then move to Meta Data tab to fill description for each CMS page that needs to be ranked with.
As in headers, you left title prefix blank, it’s better to keep ‘Keywords’ empty as well. Since description states what information page carries with, it’s important to keep description users’ centric so that they are encouraged to click through.
Using auto generated meta description is quite careless adoption since by then, it’s left at the behest of search engines. Thus, well thought of and hand written description would serve your business well.
Category Optimization in Magento:
Though Magento allows you to append categories’ names with product URL’s path, yet it doesn’t provides with handsome support with this feature. Disabling this feature could be handy as it nips down ‘duplicate content issues’.
Go to Configuration — > Catalog — > Search Engine Optimization and set here ‘ Use categories path for URLs to ‘NO’.
Likewise, setting the details of each category is also crucial to Magento optimization. Go to System — > Catalog — > Manage Categories. Some of important fields here are described below:
- Meta Description: While on search engine listings, descriptions written here would be first visible to users. So put user driven descriptions here.
- URL Key: Keeping URL Key should be kept pithy; short and keyword enriched, is rather more important. Removing stop non content words such as ‘the, and, for etc.’ is advisable.
- Page Title: Page Title should be left empty so that category name including parent categories be used therein. The title will be same as input with parent category, when customized.
Product Optimization in Magento:
Relax! Product optimization is quite same as categories optimization in Magento.
For each store view, set the Meta information for both ‘Default Values’ and each ‘Store View’. It must be kept in mind that this ‘Meta Title’ would overwrite whole page title and just title prefix/suffix and product name would be left.
I am afraid, while dealing with Magento SEO, image aspect is often neglected. But, frankly speaking, writing nice alt tags for images and properly naming image files would give you some attractive traffic from various image search engines. Besides, this would allow your lesser literate readers to know what otherwise would have gone down the drains for them.
Need Your Website Reviewed?
If your e-commerce does not turn up to your expectations, perhaps you should consider your site reviewed. We can review your site and the results found would carry full report of improvements for your site; SEO, Usability, Site Speed & all that jazz inclusive. You can contact us by giving a click here.